Launch of Supercommunications division

RNS Number : 0194K

Parity Group PLC

19 June 2014

 



Parity Group plc

Launch of Supercommunications division

Parity Group plc ( "Parity") has launched Supercommunications, its high-tech marketing content and communications division, previously known as Parity Digital Solutions.  

Supercommunications sits alongside Parity Professionals, Parity's long-standing IT services division specialising in professional staff selection, development and placement.

The new division is led by its Executive Chairman, Andy Law, an awarded management writer, international speaker and board-level consultant with a long and successful career in marketing services.  He is particularly well known as the founder of St Luke's, the revolutionary UK advertising agency.

Supercommunications' strategic mission is to be a new kind of marketing communications company with technology at the core - a blend of creative and technology talent working for advertising agencies and brands. With some 75 professional staff and over £10m of net revenues, the business is already a mid-size player in the UK  digital marketing services industry.

Supercommunications brings together:

·   Golden Square - a long established content production, post-production and digital asset management and distribution company;

·   MADE Content - a TV content production company emanating from Golden Square's Disquo, and CEO Mark Andrews' MADE  business;

·   Inition - 3D technology, augmented and virtual reality experiences; and

·   Parity Systems - IT systems integration specializing in large data bases and business intelligence.

Parity is also pleased to announce that Inition has won the prestigious 'Project of the Year" award at the BT Retail Technology Awards 2014 for its virtual reality catwalk for TopShop in London Fashion Week.

Philip Swinstead, Executive Chairman of Parity Group plc, commented:

"I am delighted that, after much hard work by all our people, we now have in place two strong well-managed divisions with exciting capabilities and growth strategies. Our Board can now look forward with confidence to increasing shareholder value for some years ahead."

Andy Law, Executive Chairman of Supercommunications, commented:

"To be truly competitive today it is essential that brands place themselves within arms reach of consumers using leading-edge technology, and offer a highly distinctive proposition with fluidity of process".

Enquiries:

Philip Swinstead: [e-mail]

Andy Law: [e-mail]

Tel:     [phone]

www.Supercommunications.com

 

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