Parity Launches 'AIR MILES'

Parity Group PLC
29 August 2000


                               Parity Group plc
                                       
       Parity launches 'AIR MILES' loyalty programme for IT contractors
                                       
    Industry-exclusive deal rewards contractors, consultants and permanent
                                  placements

Parity  Group  plc announces an important new initiative in the IT  resourcing
and  recruitment  market  with  the launch  today  of  the  Parity  AIR  MILES
programme.  The  scheme, exclusive to Parity within the  IT  services  sector,
gives   UK-based   IT  contractors,  consultants  and  permanent   recruitment
candidates  the opportunity to earn AIR MILES through placements  with  Parity
Resources,  Parity  EuroSoft and Parity Selection respectively,  the  European
components  of  Parity's  Software Services division.   AIR  MILES,  the  UK's
leading loyalty programme, provides thousands of travel and leisure offers  in
return for miles.

In  addition to earning AIR MILES by being placed, contractors and consultants
will  be  rewarded with additional AIR MILES the longer the duration of  their
contract  with  Parity. The scheme will also offer additional  AIR  MILES  for
premium  skills  that  are in short supply, crucial at a  time  of  severe  e-
business skills shortages. For clients, Parity will be able to tailor the  AIR
MILES  incentives  to suit their IT resourcing needs in terms  of  both  skill
requirements and length of project.

Commenting on the initiative, Rick Bacon, Managing Director of Parity Software
Services, said:

'We  are  delighted to have entered into this exclusive arrangement  with  AIR
MILES,  which  we believe is an important addition to our existing  contractor
care  programmes.  We  expect  it  to be very  effective  in  both  developing
contractor  loyalty and attracting key skills to Parity. Significantly,  since
we  are  only rewarding people for actually working on projects and  remaining
with Parity, the scheme will be very cost-effective.'

Under  the  programme,  contractors,  consultants  and  candidates  receive  a
placement   bonus   of   between  100  to  650  AIR   MILES   for   each   new
contract/assignment or placement. Quarterly loyalty bonuses of between  80  to
160  AIR  MILES,  depending  upon the length of the contract/assignment,  will
offer  contractors and consultants the opportunity to gain up to an additional
640 AIR MILES each year.

  Parity is supporting the launch of the Parity AIR MILES programme with the a
dedicated  web site (www.milesbetter.net) that provides comprehensive  details
of  the  scheme and gives contractors and candidates the ability  to  register
with the AIR MILES programme.


For further information please contact:

Parity Group plc                               020 7776 0800
Rick Bacon, Managing Director of Parity Software Services
Michael Harrington, Group Communications Director

Financial Dynamics                             020 7831 3113
Giles Sanderson/Jon Earl

Note  to editors:
Parity's  Software  Services  division, part of Parity  Group  plc,  comprises
Parity  Resources, Parity Selection, Parity EuroSoft and Parity  Teltech.  The
division,  which  provides integrated IT resourcing and recruitment  solutions
throughout the UK, mainland Europe and the USA, had a turnover of £254 million
in the year to 31 December 1999.