Parity Group PLC
13 June 2000
Parity Group plc
PARITY ANNOUNCES COMMENCEMENT OF PARTNERSHIP WITH
BROADVISION INC.
Strategic move to strengthen Parity's capability in
Customer Relationship Management
Parity Solutions, the e-business solutions division of Parity Group plc, today
announces the start of a formal partnership with Broadvision, the world's
leading provider of enterprise-wide e-business applications, to jointly market
and install the complete range of Broadvision software platforms.
Broadvision technology enables companies to deploy e-commerce portals and
websites very quickly. The software platform enables users to track and
monitor all their commercial transactions over the web and build up accurate
profiles of customers and their purchasing patterns, as a powerful and
sophisticated Customer Relationship Management ('CRM') tool. It also offers
wide scope for customisation to a company's particular needs and can
automatically interface with any telecommunications channel, including
intranet and WAP, as well as all major databases and ERP systems.
Under the partnership, Parity will use Broadvision's application and
technology platforms to develop e-commerce websites and portals for its blue
chip client base and for other clients of Broadvision. There is growing
demand for such platforms and services across all sectors, including the
utilities sector, in which Parity is particularly strong.
Commenting on the partnership, Keith Jennings, Managing Director of Parity
Solutions, said, 'This is a further important development in the establishment
of strategic partnerships with leading players in the e-business arena. As
part of our end-to-end e-business services offerings, we have already
developed a number of very successful e-commerce web applications for
companies such as MFI and Merck. The Broadvision partnership will enable us
to extend our service offering to provide additional powerful CRM
functionality and, most importantly, to provide e-business solutions for major
blue chip clients at the enterprise-wide level.'
Since starting operations in 1995, Broadvision has completed more than 30
major installations of its enterprise-wide applications, with companies such
as Air Miles, BT, Eurostar and Somerfield. Parity is already in discussions
with a number of its clients concerning the implementation of Broadvision
technology.
For further information please contact:
Parity Group plc 020 8543 5353
Keith Jennings, Managing Director, Parity Solutions
Financial Dynamics 020 7831 3113
Giles Sanderson/Jon Earl
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