Re Agreement

County Contact Centres PLC
16 March 2005


County Contact Centres PLC ("the Company")
Re Agreement

CallScripter and Interactive Intelligence Sign OEM Deal

-    First Interactive Intelligence OEM deal driven from outside the
     U.S.
-    MediaLine becomes first customer

London, March 16, 2005 - Contact centre agents can be offered additional support
when handling calls and other customer contact thanks to an OEM (original
equipment manufacturer) deal between Interactive Intelligence Inc. (Nasdaq:
ININ) and CallScripter Ltd., a division of County Contact Centres Plc, the AIM
listed business services group (AIM:CUY). Under the terms of the deal,
Interactive Intelligence's award winning Customer Interaction Center(R) (CIC)
contact centre software is now available with a connector to the CallScripter(R)
software tool, which interactively scripts conversations for agents.

"This worldwide initiative is the company's first OEM deal driven from outside
the U.S., reflecting our growing strength throughout Europe, the Middle East and
Africa," said Dr. Donald E. Brown, President and Chief Executive Officer for
Interactive Intelligence. "The deal fits well with our ethos of ensuring
customer choice. Rigorous testing and development of the connector mean that
resellers can confidently offer faster implementation and integration with
CallScripter, ensuring minimum disruption for the customer."

MediaLine is a teleservices operation based in Switzerland that supplies
multi-lingual call centre services, both outbound and inbound. It has become the
first customer to take advantage of the OEM deal. When it placed an order for a
25 seat installation of Interactive Intelligence's Customer Interaction Center
(R) (CIC) software, to be deployed by the end of April 2005, CallScripter was
included in the functions it selected. Scripts will be delivered to agents in
four different European languages.

CIC's features include multimedia routing and queuing, interactive voice
response, screen pop, call recording, Web chat and more. Whilst many companies
running their own contact centres find it a powerful tool, this rich feature set
combined with flexible, easily managed and changed call routing also make it
appealing to teleservices operations such as MediaLine.

CallScripter is a workflow-based scripting tool that guides agents through the
communications process with callers, ensuring that all relevant information is
collected in a controlled sequence and saved in the correct format and place.
Visual script designers enable non-technical staff to quickly and easily create
full multimedia call flows for use by agents. The two elements of CallScripter
to which the OEM deal applies are ScriptEditor, which helps build and maintain
scripts, and ScriptExecuter, which serves the pages to an agent.

"There are many points of synergy between CallScripter and CIC," said Geoff
Forsyth, Technical Director, County Contact Centres. "With both, it is easy to
make changes - simply drag 'n' drop - and both are based on open standards with
an emphasis on flexibility and ease of use. In any call centre, the technology
has to do the job it's meant to, allowing agents to do theirs. In teleservices
situations, the contact centre becomes the core business, doubling this
imperative to have efficient, reliable and flexible software."
Interactive Intelligence is offering the pre-integrated version of CIC through
its channel of more than 140 resellers worldwide. Pricing depends on many
factors, but averages approximately USD $800 per seat for ScriptEditor, and USD
$150 for ScriptExecuter.

                                    -ends -

Notes to editors:

About Interactive Intelligence Inc.
Interactive Intelligence Inc. (Nasdaq: ININ) is a global developer of business
communications software for IP telephony, contact centre automation, unified
communications, and customer self-service. The company was founded in 1994 and
has more than 1,000 customers worldwide. Recent company awards include Software
Magazine's 2004 Top 500 Global Software and Services Companies, and Network
World Magazine's 2003 Top 200. Interactive Intelligence employs approximately
350 people and is headquartered in Indianapolis, Indiana, U.S.A. The company has
12 offices throughout North America, Europe and Asia. The European corporate
office is located in Uxbridge, England, and serves more than 250 customers
throughout EMEA, including companies such as Skandia and Telefonica. Its
telephone number is [phone]; on the Web: http://www.ININ.com.

About CallScripter
CallScripter is a Customer Interaction Management suite specifically designed
for the modern contact centre. CallScripter's dynamic software is at the
forefront of Customer Interaction Technology and is well on its way to becoming
the preferred choice for Contact Centres and Telemarketing Companies alike.
CallScripter's powerful yet simple to use visual script designers enables
non-technical staff to quickly and easily create full multimedia call flows for
use by the company's customer facing agents.

CallScripter Ltd. is part of County Contact Centres Plc, the AIM listed business
services group, whose interests include software and outsourced contact centres.
Headquarters are in Ipswich with regional partners in America, France, Germany
and The Netherlands. Its telephone number is [phone]; on the Web: http:/
/www.CallScripter.com.

This release contains certain forward-looking statements that involve a number
of risks and uncertainties. Factors that could cause actual results to differ
materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE
INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks
mentioned in this document are the property of their respective owners.

Contacts:
Karen Worrall
Interactive Intelligence Inc.
T:[phone]
[e-mail]

Claire Thompson
Zed PR
T: [phone]
M: [phone]
[e-mail]

Kevin Ellis
CallScripter
T [phone]
[e-mail]



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