Director/PDMR Shareholding

Pearson PLC
02 October 2006




Non-Executive Directors' Share Purchase Plan


Below are details of purchases of ordinary shares and ADRs made on Friday, 29
September 2006 under the Non-Executive Directors' Share Purchase Plan:-



Name of     No. of     Percentage   Price    Total Holding    Total Percentage
Director    Shares     of Issued    per      Following        Following
            Purchased  Stock %      Share £  Notification     Notification %

David            285      0.00004    £7.66          780             0.0001
Arculus

Lord Burns       285     0.000035    £7.66         6,299            0.00078

Ken Hydon        285      0.00004    £7.66          780             0.0001

Gurvirendra
Talwar         1,012      0.00013    £7.66        16,745            0.00208



Name of  No. of    Percentage of Price per   Total Holding    Total Percentage
Director ADRs      Issued Stock  ADR $       Following        Following
Purchased %                                  Notification     Notification %

Susan        381      0.000047    $14.2559       3,451            0.00043
Fuhrman


                      This information is provided by RNS
            The company news service from the London Stock Exchange