Director/PDMR Shareholding

Pearson PLC
21 December 2007



                                  Pearson plc

                                 (the Company)

In 2001, the Company established the Pearson Long Term Incentive Plan (the Plan)
for the purpose of providing a long-term share incentive for executive directors
and senior executives of the Pearson group.

Restricted Share Awards Granted on 21 December 2004

The restricted share awards granted on 21 December 2004, to executive directors
and other members of the Pearson Management Committee, vested on 21 December
2007 subject to the company's performance on three measures. These measures were
Pearson's total shareholder return relative to the constituents of the FTSE
World Media Index over the period 2004 to 2007, earnings per share and sales
growth over the period 2003 to 2006, and return on invested capital in 2006.
Based on performance against these measures, 79.97% of the shares originally
awarded have vested.

In the case of earnings per share and sales growth and return on invested
capital, full details were set out in the report on directors' remuneration for
2006. In the case of relative total shareholder return, full details will be set
out in the report on directors' remuneration for 2007.

Three-quarters of the shares that have vested have been released on 21 December
2007. The remaining one-quarter will be released on 21 December 2009 subject to
participants not disposing of the three-quarters of their vested shares (other
than for the purpose of settling their individual tax liability).


As a result of these Shares being released, the following executive directors
have become entitled to the number of Shares shown in the second column below.
The number of Shares shown in the third column below were sold on 21 December
2007 at a price of 711.25 pence per share in order to discharge tax and social
security liabilities on the Shares received, leaving the after-tax number of
Shares set out in the final column below.

   Name of     Shares Released     Shares Sold to discharge tax       Shares
   Director                                liabilities               Retained
David Bell             99,005                40,592                   58,413

Rona Fairhead          99,005                40,592                   58,413

John Makinson          99,005                40,592                   58,413

Marjorie
Scardino               249,595               102,334                 147,261


Interests of the Directors

As a result of the above transactions, the executive directors are interested in
the following Shares (excluding Shares to which they are notionally entitled or
may become entitled, subject to the satisfaction of any relevant conditions,
under the Company's employee share plans):

Name of Director            Number of Shares                    % of Capital

David Bell                       172,896                         0.02140

Rona Fairhead                    121,556                         0.01504

John Makinson                    306,592                         0.03794

Marjorie Scardino                400,071                         0.04951




                      This information is provided by RNS
            The company news service from the London Stock Exchange