1.
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Name of the issuer
PEARSON PLC
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2.
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State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a)
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(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or
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(iii) both (i) and (ii)
BOTH (i) AND (ii)
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3.
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Name of person discharging managerial responsibilities/director
DAVID BELL
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4.
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State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
N/A
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5.
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Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest1
HOLDING
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6
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Description of shares (including class), debentures or derivatives or financial instruments relating to shares
ORDINARY 25P EACH
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7.
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Name of registered shareholder(s) and, if more than one, the number of shares held by each of them
DAVID BELL
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8.
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State the nature of the transaction
EXERCISE OF WORLDWIDE SAVE FOR SHARE OPTIONS
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9
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Number of shares, debentures or financial instruments relating to shares acquired
373
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10.
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Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
0.00005%
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11.
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Number of shares, debentures or financial instruments relating to shares disposed
N/A
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12.
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Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
N/A
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13.
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Price per share or value of transaction
£5.076
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14.
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Date and place of transaction
01 SEPTEMBER 2008 LONDON
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15.
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Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
181,847 0.02247%
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16.
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Date issuer informed of transaction
02 SEPTEMBER 2008
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17.
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Date of grant
N/A
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18.
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Period during which or date on which it can be exercised
N/A
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19.
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Total amount paid (if any) for grant of the option
N/A
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20.
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Description of shares or debentures involved (class and number)
N/A
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21.
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Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise
N/A
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22.
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Total number of shares or debentures over which options held following notification
N/A
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23.
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Any additional information
N/A
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24.
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Name of contact and telephone number for queries: JENNIFER BURTON, ASSISTANT COMPANY SECRETARY, 020 7010 2256.
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Name and signature of duly authorised officer of issuer responsible for making notification
JENNIFER BURTON
ASSISTANT COMPANY SECRETARY
___________________________________________________________
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Date of notification ___2 SEPTEMBER 2008_______________________________________
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