Director/PDMR Shareholding

Pearson PLC
18 April 2008

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS
DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.14R(1).

(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3) An issuer making a notification in respect of options granted to a director/
person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to 24.

(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.

Please complete all relevant boxes should in block capital letters.

  1.  Name of the issuer                   2.  State whether the notification
                                               relates to (i) a transaction
                                               notified in accordance with
                                               DR3.1.4R(1)(a)
      PEARSON PLC
                                               (ii) DR3.1.4(R)(1)(b) a
                                               disclosure made in accordance
                                               with section324 (as extended by
                                               section328) of the Companies Act
                                               1985; or

                                               both (i) and (ii)

                                               BOTH (i) AND (ii)

  3.  Name of person discharging           4.  State whether notification
      managerial responsibilities/             relates to a person connected
      director                                 with a person discharging
                                               managerial responsibilities/
                                               director named in 3 and identify
                                               the connected person

      MARJORIE SCARDINO                        N/A

  5.  Indicate whether the notification    6   Description of shares (including
      is in respect of a holding of the        class), debentures or derivatives
      person referred to in 3or 4above         or financial instruments relating
      or in respect of a non-beneficial        to shares
      interest

      HOLDING                                  ORDINARY SHARES

  7.  Name of registered shareholder(s)    8.  State the nature of the
      and, if more than one, the number        transaction
      of shares held by each of them

      MARJORIE SCARDINO                        TRANSFER OF SHARES AS A GIFT

  9   Number of shares, debentures or     10.  Percentage of issued class
      financial instruments relating to        acquired (treasury shares of that
      shares acquired                          class should not be taken into
                                               account when calculating
                                               percentage)

      N/A                                      N/A

 11.  Number of shares, debentures or     12.  Percentage of issued class
      financial instruments relating to        disposed (treasury shares of that
      shares disposed                          class should not be taken into
                                               account when calculating
                                               percentage)

          1520                                 0.00019%

 13.  Price per share or value of         14.  Date and place of transaction
      transaction
    
       N/A                                      17 APRIL 2008 LONDON

 15.  Total holding following             16.  Date issuer informed of
      notification and total percentage        transaction
      holding following notification
      (any treasury shares should not be
      taken into account when
      calculating percentage)
      
      399,366       0.0494%                          17 APRIL 2008

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

 17.  Date of grant                      18.  Period during which or date on
                                              which it can be exercised

      N/A                                     N/A

 19.  Total amount paid (if any) for     20.  Description of shares or
      grant of the option                     debentures involved (class and
                                              number)

      N/A                                     N/A

 21.  Exercise price (if fixed at time   22.  Total number of shares or
      of grant) or indication that            debentures over which options held
      price is to be fixed at the time        following notification
      of exercise

      N/A                                     N/A

 23.  Any additional information         24.  Name of contact and telephone
                                              number for queries:

                                              JENNIFER BURTON, 
                                              ASSISTANT COMPANY SECRETARY,
      N/A                                     020 7010 2256.

Name and signature of duly authorised officer of issuer responsible for making
notification

JENNIFER BURTON

ASSISTANT COMPANY SECRETARY
___________________________________________________________

Date of notification __________18 APRIL 2008________________________________




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