Director/PDMR Shareholding

Pearson PLC 28 June 2006 Notification of Transactions of Directors, Persons Discharging Managerial Responsibility or Connected Persons This form is intended for use by an issuer to make a RIS notification required by DR 3.14R(1). (1) An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24. (2) An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24. (3) An issuer making a notification in respect of options granted to a director/ person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24. (4) An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24. Please complete all relevant boxes should in block capital letters. 1. Name of the issuer 2. State whether the notification relates to (i) a transaction notified in accordance with DR3.1.4R(1)(a) PEARSON PLC (ii) DR3.1.4(R)(1)(b) a disclosure made in accordance with section324 (as extended by section328) of the Companies Act 1985; or both (i) and (ii) BOTH (i) AND (ii) 3. Name of person discharging 4. State whether notification managerial responsibilities/ relates to a person connected director with a person discharging managerial responsibilities/ director named in 3and identify the connected person GLEN MORENO N/A (CHAIRMAN) 5. Indicate whether the notification 6 Description of shares (including is in respect of a holding of the class), debentures or derivatives person referred to in 3or 4above or financial instruments relating or in respect of a non-beneficial to shares interest HOLDING AMERICAN DEPOSITORY RECEIPTS (ADRs) 7. Name of registered shareholder(s) 8. State the nature of the and, if more than one, the number transaction of shares held by each of them GLEN MORENO PURCHASE OF ADRs 9 Number of shares, debentures or 10. Percentage of issued class financial instruments relating to acquired (treasury shares of that shares acquired class should not be taken into account when calculating percentage) 10,000 0.00124% 11. Number of shares, debentures or 12. Percentage of issued class financial instruments relating to disposed (treasury shares of that shares disposed N/A class should not be taken into account when calculating percentage) N/A 13. Price per share or value of 14. Date and place of transaction transaction $12.84 27 JUNE 2006 USA 15. Total holding following 16. Date issuer informed of notification and total percentage transaction holding following notification (any treasury shares should not be taken into account when calculating percentage) 110,000 ADRs 0.01367 % 27 JUNE 2006 If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes 17. Date of grant 18. Period during which or date on which it can be exercised N/A N/A 19. Total amount paid (if any) for 20. Description of shares or grant of the option debentures involved (class and number) N/A N/A 21. Exercise price (if fixed at time 22. Total number of shares or of grant) or indication that debentures over which options held price is to be fixed at the time following notification of exercise N/A N/A 23. Any additional information 24. Name of contact and telephone number for queries: JENNIFER BURTON, ASSISTANT COMPANY SECRETARY, 020 7010 2256. N/A Name and signature of duly authorised officer of issuer responsible for making notification JENNIFER BURTON ASSISTANT COMPANY SECRETARY ___________________________________________________________ Date of notification ___28 JUNE 2006________________________________________ This information is provided by RNS The company news service from the London Stock Exchange

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Pearson (PSON)
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