Director/PDMR Shareholding

Pearson PLC
17 August 2005


Notification of Transactions of Directors, Persons
Discharging Managerial Responsibility or Connected Persons

This form is intended for use by an issuer to make a RIS notification required
by DR 3.14R(1).
(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2) An issuer making a notification in respect of a derivative relating the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuer making a notification in respect of options granted to a director/
person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to 24.
(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
Please complete all relevant boxes should in block capital letters.

 1.  Name of the issuer                   2.  State whether the notification
                                              relates to (i) a transaction
                                              notified in accordance with
                                              DR3.1.4R(1)(a)
     PEARSON PLC
                                              (ii) DR3.1.4(R)(1)(b) a disclosure
                                              made in accordance with section324
                                              (as extended by section328) of the
                                              Companies Act 1985; or
                                              both (i) and (ii)

                                              BOTH (i) AND (ii)

 3.  Name of person discharging           4.  State whether notification relates
     managerial responsibilities/             to a person connected with a
     director                                 person discharging managerial
                                              responsibilities/director named in
                                              3and identify the connected
                                              person

     MARJORIE SCARDINO                        N/A

 5.  Indicate whether the notification    6   Description of shares (including
     is in respect of a holding of the        class), debentures or derivatives
     person referred to in 3or 4above or      or financial instruments relating
     in respect of a non-beneficial           to shares
     interest

     HOLDING                                  ORDINARY SHARES OF 25P EACH

 7.  Name of registered shareholder(s)    8.  State the nature of the
     and, if more than one, the number        transaction
     of shares held by each of them

     MARJORIE SCARDINO                        EXERCISE OF SAYE OPTIONS

 9   Number of shares, debentures or     10.  Percentage of issued class
     financial instruments relating to        acquired (treasury shares of that
     shares acquired                          class should not be taken into
                                              account when calculating
                                              percentage)

     2839 SHARES                              0.00035%

11.  Number of shares, debentures or     12.  Percentage of issued class
     financial instruments relating to        disposed (treasury shares of that
     shares disposed                          class should not be taken into
                                              account when calculating
     N/A                                      percentage)

                                              N/A

13.  Price per share or value of         14.  Date and place of transaction
     transaction

     £6.867 (option price)                    17 AUGUST 2005 AT LLOYDSTSB
                                              REGISTRARS

15.  Total holding following             16.  Date issuer informed of
     notification and total percentage        transaction
     holding following notification (any
     treasury shares should not be taken
     into account when calculating
     percentage)

     184,077 0.0229%                          17 AUGUST 2005

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes
17.  Date of grant                       18.  Period during which or date on
                                              which it can be exercised
     N/A                                      N/A
19.  Total amount paid (if any) for      20.  Description of shares or
     grant of the option                      debentures involved (class and
                                              number)
     N/A                                      N/A
21.  Exercise price (if fixed at time of 22.  Total number of shares or
     grant) or indication that price is       debentures over which options held
     to be fixed at the time of               following notification
     exercise
     N/A                                      N/A
23.  Any additional information          24.  Name of contact and telephone
                                              number for queries: ANDY
                                              WILKINSON, SHARE PLANS MANAGER,
                                              020 7010 2252
     N/A

Name and signature of duly authorised officer of issuer responsible for making
notification
JENNIFER BURTON
ASSISTANT COMPANY SECRETARY
___________________________________________________________
Date of notification ___17 AUGUST 2005________________________________________




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