Directors' Notification of Dealing in Shares

Pearson PLC 24 August 2000 DEALINGS BY DIRECTORS 1) NAME OF COMPANY PEARSON PLC 2) NAME OF DIRECTOR DAVID CHARLES MAURICE BELL 3) Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18 or in respect of an non-beneficial interest IN RESPECT OF DIRECTOR'S OWN HOLDING 4) Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them. (If notified) AS ABOVE 5) Please state whether notification relates to a person(s) connected with the Director named in 2 above and identify the connected person(s) NO 6) Please state the nature of the transaction. For PEP transactions please indicate whether general/single co PEP and if discretionary/non discretionary EXERCISE OF OPTIONS UNDER THE COMPANY'S SAVE AS YOU EARN SHARE OPTION SCHEME 7) Number of shares/amount of stock acquired 1,328 8) (0.0002 %) of issued Class 9) Number of shares/amount of stock disposed N/A 10) ( N/A %) of issued Class 11) Class of security ORDINARY SHARES OF 25P EACH 12) Price per share 389.4P EXERCISE PRICE 13) Date of transaction 18 AUGUST 2000 14) Date company informed 24 AUGUST 2000 15) Total holding following this notification 33,844 16) Total percentage holding of issued class following this notification 0.005 IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE COMPLETE THE FOLLOWING BOXES 17) Date of grant 18) Period during which or date on which exercisable 19) Total amount paid (if any) for grant of the option 20) Description of shares or debentures involved: class, number. 21) Exercise price (if fixed at time of grant) or indication that price is to be fixed at time of exercise 22) Total number of shares or debentures over which options held following this notification 23) Any additional information 24) Name of contact and telephone number for queries STEPHEN JONES 020 7411 2257 25) Name and signature of authorised company official responsible for making this notification JULIA CASSON Date of Notification 24 AUGUST 2000

Companies

Pearson (PSON)
UK 100