Holding(s) in Company

Pearson PLC
31 January 2008



TR-1(i): notification of major interests in shares

1. Identity of the issuer or the underlying issuer           Pearson plc
of existing shares to which voting rights are            --------------------
attached(1):
-------------------------------
2. Reason for the notification (please tick the appropriate box or boxes)
--------------------------------------------                      -------
An acquisition or disposal of voting rights                          X
--------------------------------------------                       -------
An acquisition or disposal of financial instruments which may result in     
the acquisition of shares already issued to which voting rights are      -------
attached
--------------------------------------------
An event changing the breakdown of voting rights                            
--------------------------------------------                             -------
Other (please specify): REDUCTION IN HOLDING FOLLOWING A DISINVESTMENT      X
--------------------------------------------                             -------
3. Full name of person(s) subject to the             Aviva plc & its subsidiaries
notification obligation(1):                              --------------------
-------------------------------
4. Full name of shareholder(s) (if different from
3.)(1):
Registered Holder:

BNY Norwich Union Nominees
Limited 6,697,515*

BT Globenet Nominees Limited
9,588*

Chase GA Group Nominees Limited
16,443,317*

Chase Nominees Limited 1,497,986*
CUIM Nominee Limited 4, 916,167*

Triodos SICAV I Values Equity
Fund 6,000*

Vidacos Nominees Limited 178,578*
* denotes direct interest

R C Greig Nominees Limited 1,450

BONY Londres IIS 189,893

Chase Nominees Limited 2,907,267

CUIM Nominee Limited 936,309

Delta Lloyd Institutionale
Sustainable Futures Fund 70,234

Triodos Meerwaarde Aandelen
Fonds 70,000

Triodos Meerwaarde Mixfonds
12,000

Vidacos Nominees Limited
6,189,698
                                                   --------------------
5. Date of the transaction (and date on which the  29 January 2008
threshold is crossed or reached if different)(1):  --------------------
-------------------------------
6. Date on which issuer notified:                  30 January 2008
-------------------------------                    --------------------
7. Threshold(s) that is/are crossed or reached:    5% to 4% change at Combined
-------------------------------                    Interest Level
                                                   --------------------

8. Notified details:
-------------------------------                    --------------------




A: Voting rights attached to shares

Class/type   Situation previous to the   Resulting situation after the triggering 
of shares    Triggering transaction (1)  transaction(1)
if possible
using the    Number of     Number of     Number of     Number of voting rights ix  
ISIN CODE    Shares        Voting Rights shares                                    
                           viii          Direct        Direct x      Indirect xi   

Ordinary
Shares

GB0006776081  40,435,593    40,435,593    29,749,151    29,749,151    10,376,851    

% of voting rights
Direct      Indirect
3.68          1.28




B: Financial Instruments
Resulting situation after the triggering transaction xii
Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   date xiii  Conversion      be acquired if the instrument is  voting
instrument             Period/ Date    exercised/ converted.             rights
                       xiv
N/A

Total (A+B)
Number of voting rights                      % of voting rights
         40,126,002                                4.96%



9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable xv:
                                 See Section 4





Proxy Voting:
10. Name of the proxy holder:                                     See Section 4
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:

13. Additional          Figures are based on a total number of voting rights of
information:            808,028,141.
14. Contact name:       Neil Whittaker
15. Contact
telephone
number:                 01603 684420


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