24 May 2018
Pelatro Plc
("Pelatro" or the "Company")
Posting of Annual Report and Notice of AGM
Pelatro Plc (AIM: PTRO), the global precision marketing software specialist, announces that its Annual Report for the year ended 31 December 2017 is available on the Company's website at www.pelatro.com and that the Notice of Annual General Meeting will be posted to shareholders today.
The Company's Annual General Meeting will be held at 9.00 a.m. on 25 June 2018 at the offices of finnCap Limited, 60 New Broad Street, London EC2M 1JJ.
Enquiries:
Pelatro Plc Subash Menon, Managing Director Nic Hellyer, Finance Director
|
C/O IFC |
finnCap Limited (Nominated Adviser and Broker) Adrian Hargrave/ Kate Bannatyne (Corporate Finance) Stephen Norcross / Nikita Jain (Corporate Broking) |
+44 (0)20 7220 0500 |
IFC Advisory Limited (Financial PR & IR) Tim Metcalfe / Miles Nolan / Zach Cohen |
+44 (0)20 3934 6630 |
Notes to Editors
Pelatro provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.
Pelatro's precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva's targeted approach, Pelatro's customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.