Result of AGM

RNS Number : 4483S

Pelatro PLC

25 June 2018

 

25 June 2018

Pelatro Plc

("Pelatro" or the "Company")

Result of AGM

Pelatro Plc (AIM: PTRO), the global precision marketing software specialist, announces that at its Annual General Meeting held earlier today, all resolutions were duly passed.

Enquiries:

Pelatro Plc Subash Menon, Managing Director Nic Hellyer, Finance Director	C/O IFC
finnCap Limited (Nominated Adviser and Broker) Adrian Hargrave/ Kate Bannatyne (Corporate Finance) Stephen Norcross / Nikita Jain (Corporate Broking)	[phone]
IFC Advisory Limited (Financial PR & IR) Tim Metcalfe / Miles Nolan / Zach Cohen	[phone]

Notes to Editors

Pelatro provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.

Pelatro's precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits.  mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva's targeted approach, Pelatro's customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.

 

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