Site Visit and Trading Update

Persimmon PLC 19 May 2004 19 May 2004 SITE VISIT AND TRADING UPDATE Persimmon plc, is one of the UK's largest house builders, and today we are hosting a visit for analysts to our business in the North East of England. In addition to a number of site visits, the management team will give presentations about the growth opportunities available in both the Core Persimmon brand and Persimmon's premium brand, Charles Church. In the last financial year to 31 December 2003, we legally completed 11,173 Core Persimmon homes out of 24 offices nationally. The average output per office was 465 units over the year and the Core Persimmon operating margin was 21.8% in the second-half. We have targeted an optimum number of completions from each Core Persimmon office of circa 600 units and, in due course, the group expects to be able to grow the business to this level without incurring significant additional overhead. There is also scope to expand the number of Core housing businesses. Due to strong regional demand, we have recently opened a further office in Teesside in the North East of England as the number of completions from this region exceeded the optimum 600 units. Persimmon acquired the Charles Church brand in 2001 as part of the Beazer Group acquisition. In the last full year of Beazer ownership(*), Charles Church completed 438 units from four offices in the south of England at operating margins of less than 11 per cent. In the period since acquisition, we have successfully opened three new Charles Church businesses, and in the last financial year, we achieved our initial target of building c. 1,000 Charles Church homes per annum. Charles Church operating margins increased to 15.0 per cent in the second-half of 2003 inspite of our investment in the brand's infrastructure. Our management has been very encouraged by the positive response to the Charles Church brand by both customers and land owners throughout the country and we have identified great potential for yet further growth. We are now building on 25 per cent more Charles Church sites than at the same time last year with sites as far afield as Kelso in Scotland and Torquay in the South. In the longer term, we aim to have twelve offices completing circa 300 homes from each office giving an annual output of circa 3,600 homes. We are confident that, once the expansion phase is complete, Charles Church margins will continue to progress to deliver margins in line with our strong Core housing performance. The presentations to analysts given at today's visit will be available on the company's web site, www.persimmonhomes.com later today. Current Trading Since the AGM on 22 April 2004 current trading has continued to be strong with high visitor levels across all the regions and stronger weekly sales activity when compared to 2003. Persimmon has an excellent forward order book with total forward sales revenue up by over 30% compared to the same time last year. The number of homes forward sold is 17% ahead of last year and average selling prices are up circa 12% at £169,000 per home. We believe that the recent decision to raise interest rates will contribute to ensuring that the market is sustainable. John White, Group Chief Executive of Persimmon, commented: 'We are delighted to be hosting this visit to the North East which we consider to be one of the key growth regions of our business. Persimmon is in excellent shape. Trading continues to be strong and we have ample scope for further organic growth and to make acquisitions, should the right opportunity emerge.' * Year to 30 June 2000 For further information, please contact: Persimmon plc Tel: +44 (0)1904 642199 John White, Group Chief Executive Mike Killoran, Group Finance Director Finsbury Tel: +44 (0)20 7251 3801 Ed Orlebar Mob: +44 (0)7771 888136 Faeth Birch Mob: +44 (0)7768 943171 This information is provided by RNS The company news service from the London Stock Exchange

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