Director Shareholding

Personal Group Holdings PLC
18 December 2003

                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS



All relevant boxes should be completed in block capital letters.

1.    Name of company                                2.   Name of director

      Personal Group Holdings plc                         Christopher Johnston


3.    Please state whether notification indicates    4.   Name of the registered 
      that it is in respect of holding of the             holder(s) and, if more 
      shareholder named in 2 above or in respect of       than one holder, the 
      a non-beneficial interest or in the case of an      number of shares held 
      individual holder if it is a holding of that        by each of them (if 
      person's spouse or children under the age of        notified)
      18 or in respect of an non-beneficial interest      

     As 2 above                                           Christopher Johnston



5.    Please state whether notification relates to a 6.   Please state the 
      person(s) connected with the director named in      nature of the 
      2 above and identify the connected person(s)        transaction. For PEP 
                                                          transactions please 
                                                          indicate whether 
                                                          general/single co PEP 
                                                          and if discretionary/
                                                          non discretionary /non 
                                                          discretionary

      N/A                                                 Market Purchase

7.    Number of shares/   
      amount of stock     
      acquired           

      10,000


 8.   Percentage of issued 
      class                     
                                 
      0.03%

 9.   Number of shares/      
      amount of stock   
      disposed

      N/A

10. Percentage of issued
    class

    N/A



  11. Class of security    

      Ordinary Shares of        
      5p each

  12. Price per share      

      170 pence                  

  13. Date of transaction   

      17 DECEMBER 2003           

  14. Date company informed

      17 DECEMBER 2003



15.   Total holding following this notification      

      15,456,393

16.   Total percentage holding of issued class following
      this notification
      
      50.60%

If a director has been granted options by the company please complete the 
following boxes.

17.   Date of grant                                 18.  Period during which or 
                                                       date on which exercisable


19.   Total amount paid (if any) for grant of the    20.  Description of shares 
      option                                              or debentures 
                                                          involved: class, 
                                                          number

21.   Exercise price (if fixed at time of grant) or  22.  Total number of shares 
      indication that price is to be fixed at time        or debentures over 
      of exercise                                         which options held 
                                                          following this 
                                                          notification


23.   Any additional information                     24.  Name of contact and 
                                                          telephone number for 
                                                          queries

                                                          John Barber - 
                                                          01908 605000


25.   Name and signature of authorised company official responsible for making 
      this notification

      John Barber - FD & Company Secretary


Date of notification    18 DECEMBER 2003










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