Director Shareholding

Personal Group Holdings PLC
2 January 2004


                          Personal Group Holdings Plc

                          DIRECTORS PURCHASE OF SHARES


Personal Group Holdings Plc ('the Company') operates an Inland Revenue approved
All Employee Share Ownership Plan ('AESOP') which allows employees and directors
the opportunity to purchase shares in the Company currently held by Personal
Group Trustees Limited.

The fourth allocation period ended on 31 December 2003 and the following
directors have been allocated shares as follows:

Director        Price      Shares          Total number of shares
                           Allocated       held at 31 December 2003


Dr J P Barber   155.5p     506             260,978

Mr S M Donald   155.5p     506              27,918

Mr R Pease      155.5p     506              75,028

Mr K Rooney     155.5p     506              45,142

Mr R Green      155.5p     497              19,363

Mr C Curling    155.5p     482               9,232


Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.


Further enquiries:

John Barber, Financial Director
Personal Group Holdings Plc                01908 440908

Anthony Schia
Durlacher Ltd                              020 7459 3600


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