Director Shareholding

Personal Group Holdings PLC
24 February 2005



          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS



1. Name of company


PERSONAL GROUP HOLDINGS PLC



2. Name of director


MR KENNETH ROONEY



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest


MR KENNETH ROONEY - 14,937 SHARES

MRS LINDA ROONEY - 7,887 SHARES



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)


MR KENNETH ROONEY



5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)


SEE 3 ABOVE - LINDA ROONEY IS KENNETH ROONEY'S WIFE



6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary


MARKET SALE



7. Number of shares / amount of stock acquired


N/A



8. Percentage of issued class


N/A



9. Number of shares/amount of stock disposed


22,824



10. Percentage of issued class


0.07%



11. Class of security


ORDINARY SHARES OF 5 PENCE EACH



12. Price per share


198 PENCE



13. Date of transaction


07/01/2005



14. Date company informed


07/01/2005



15. Total holding following this notification


59,459



16. Total percentage holding of issued class following this notification


0.19%





23. Any additional information


N/A



24. Name of contact and telephone number for queries


JOHN BARBER - [phone]



25. Name and signature of authorised company official responsible for making
this notification


JOHN BARBER - FD & COMPANY SECRETARY



Date of Notification


24/02/2005


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