Product Launch

Screen PLC 19 March 2001 SCREEN PLC: PRODUCT LAUNCH AND OVERSEAS CONTRACT GAIN First Order for New Motorcycle Video System from the Hong Kong Traffic Police Screen Plc ('Screen'), the provider of advanced security and communications systems, announces the launch of a new video recording product for police motorcycles and its first major order from the Hong Kong Traffic Police to equip their BMW motorcycles with this advanced compact system. The initial order, worth approximately EUR 120,000 (GBP 75,000), represents Screen's first major order for this new product application worldwide by any motorcycle police force, and will be installed on approximately 10 per cent of the Hong Kong Traffic Police's motorcycle fleet. The new motorcycle video recording system features three component parts: a digital micro head camera, a small digital VCR, and a waterproof monitor. The system incorporates the latest multi-processor with computer controlled data menu system, an advanced integrated compact design and is operated entirely by a cable remote control placed near the steering grip. This lightweight, compact and easy to use system can be fitted into any make of motorcycle. This new product is particularly suited to areas with intense traffic congestion, like Hong Kong, where police motorcycles are more maneuverable than police cars. The technology is expected to assist in reducing levels of dangerous driving, vehicle theft and other traffic offences, providing safer roadways for public use. Screen expects additional demand from the Hong Kong Traffic Police based on economic considerations. This contract follows pilot orders for the product sold in prototype quantities and other orders for Screen's in-car version of the product from the Hong Kong Traffic Police. Further demonstrations are planned in the near future in Macao and mainland China for the new motorcycle video system. Screen has established a strong customer base for its existing in-car video system, with almost every police force in England and Wales, and intends to market this new product to its established customer base as well as marketing the product internationally through its network of distributors in 38 countries. Richard Hill, Group Business Development Director, said: 'We believe that this product is technically more advanced than those of its competitors, which do not use digital recording and is also keenly priced.' He added: 'We intend to target police forces in every large city which suffers from dense traffic problems, including the massive US market, which is fragmented and where we are currently in discussions with potential partners to pursue distribution to North American police forces.' Owen Williams, Chairman of Screen, said: 'This innovative technology came from our Danish subsidiary, Petards Mobile Intelligence A/S, and represents the first new product announced since the acquisition of this business from the Danish Company JAI A/S (announced in September 2000). This acquisition also brought us an international sales network which would have taken years to establish.' He added: 'Screen remains at the forefront of the industry and continues to offer highly advanced products to local government, Fire and Police authorities. With UK Government commitment to public sector spending and increased recognition for security systems and crime reduction technology our outlook is unaffected by economic swings and the market remains strong. As an innovator, Screen will continue to develop high quality in-house products for the public safety markets.' Contacts: Screen Plc Binns & Co PR Ltd Richard Hill, Group Business Development Director Peter Binns Tel: 07767 342556 Paul McManus Owen Williams, Chairman Tel: 020 7786 9600 Tel: 01628 820011 info@screenplc.com http://www.screenplc.com 19 March 2001
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