Contract Win
Playtech Limited
10 August 2006
Playtech Ltd
Playtech Win ukbetting plc Casino Contract
Operator integrating highly successful brands to Playtech platform
Playtech, the AIM listed international designer, developer and licensor of
software for the gambling industry, today announces that it has signed a
contract with ukbetting plc to migrate its highly successful casino brands,
which complement the operator's leading sportsbook sites, to the Playtech
software platform.
ukbetting.com and totalbet.com, both of which are focused on the UK and European
markets, will be tightly integrated with the Playtech platform through its
proprietary integration package which has been created to provide added-value to
sportsbook operators and their customers.
This latest migration brings the total number of Playtech licensees to 44,
operating a total of 139 game sites.
Playtech's casino product incorporates a customized software package designed
specifically with sportsbook operators and sports fans in mind and offers
operators' players over 90 richly-themed games, including some of the best
progressive games in the industry. This is based on Playtech's industry leading
Next Generation (NG) platform which supports multiple window gameplay,
integrated web presentation within the gaming environment and an embedded
real-time ticker display. These technological developments provide increased
operator control over gaming content and consequently increase player conversion
rates across all games.
Avigur Zmora, CEO of Playtech, commented
'Playtech continues to attract quality operators seeking to enhance their
offering and increase their bottom line and I am delighted that one of the UK's
leading sports content and gaming operators has become a Playtech licensee as a
result. This is a clear endorsement of our technically superior product and we
believe that our package will benefit ukbetting's players by offering a richer
gaming experience. This agreement presents a great opportunity to both Playtech
and ukbetting and I look forward to a long and successful relationship with
them.'
Eric Semel, CEO of ukbetting plc, commented:
'We are looking forward to working in partnership with such a respected and
trusted software developer as Playtech. The Playtech casino product and backend
real-time marketing tools are market leaders, and will provide a quality player
experience to our users. The integration of our casino brands is the final step
needed in order for our customers to play all of our products, namely sports
betting, casino, poker, and games from a single wallet.'
- ends -
For further information:
Avigur Zmora, CEO, Playtech Ltd
c/o Bell Pottinger Tel: 020 7861 3232
www.playtech.com
Peter Otero / Alexandra Walton
Bell Pottinger Corporate & Financial Tel. 020 7861 3232
Notes to Editors
Playtech
- Playtech develops unified software platforms for the online gambling
industry, primarily targeting existing online operators wanting to upgrade
their system; sportsbooks looking to diversify and land-based operators
making their online debut.
- Playtech gaming applications include online casino, poker, bingo, live
gaming, land-based kiosk networks and fixed-odds games
- Founded in 1999, Playtech has over 250 personnel located globally,
around eighty percent of whom are engaged in research and development of
current and future gaming technologies.
- The company listed on the AIM market in March 2006
About ukbetting plc
ukbetting plc (AIM: UKB.L) is the UK's leading online gaming and sports content
operator. Listing on the Alternative Investment Market in August 2001,
ukbetting has since pursued an active acquisitive strategy and now owns and
operates ten sports content sites (sportinglife.com, sportal.com,
bettingzone.co.uk, TEAMtalk.com, www.rivals.net, www.football365.com,
www.planetrugby.com, www.planetf1.com, www.golf365.com and www.cricket365.com),
an odds comparison site (oddschecker.com) and three wagering sites
(ukbetting.com, totalbet.com and goldbet.com). Through these sites it is
possible to find in-depth information, and place fixed-odds bets on a variety
of sports including horse racing, football, cricket, rugby, tennis, as well as
play poker, casino and skills based games.
This information is provided by RNS
The company news service from the London Stock Exchange