Two Franchise Agreements
Park Plaza Hotels Limited
14 December 2007
14 December 2007
Park Plaza Hotels Limited
('Park Plaza' or 'the Group')
Park Plaza signs two franchise agreements
Park Plaza Hotels Limited, owner and operator of 24 full-service four-star
deluxe hotels and trendy boutique hotels in Europe and the Middle East, has
signed two franchise agreements with Global V Hospitality Inc., a full service
hospitality management and consulting firm specializing in hotels, resorts, and
conference centres in North America and EMEA. These hotels are located in Doha,
Qatar and Marrakech, Morocco and will add an additional 281 rooms to the Group.
One of Park Plaza's key objectives is to expand its hotel network. As part of
its growth strategy, earlier this year Global V Hospitality Inc. was granted
exclusive development rights, under a territorial sub-licence agreement, to use
the Group's Park Plaza brand in Morocco, Egypt and the Gulf States with a view
to developing Park Plaza hotels in these countries. Expansion of Park Plaza's
portfolio through franchise arrangements allows the Group to build its brand
with minimal capital investment and risk. The Group will receive a royalty fee
in respect of the two new hotels, as well as fees for services such as marketing
connected with the brands (calculated as a percentage of gross room revenues).
The hotels in Qatar and Morocco will be operated by a local subsidiary of Global
V Hospitality Inc. and are currently under construction.
Boris Ivesha, President and CEO of Park Plaza Hotels Limited said:
'The signing of these agreements will grow the Park Plaza portfolio in the
Middle East and North Africa and is in line with our strategy to more than
double the number of hotel rooms in our portfolio by 2010. These agreements
demonstrate our ambition to become a true leader in the affordable luxury market
not only in Europe but also in dynamic business and tourism destinations further
afield such as Doha and Marrakech.'
Park Plaza Doha, Qatar - opening 1 January 2008
The brand new Park Plaza Doha is conveniently located in the historic heart of
Qatar's capital close to various major international offices and banks and only
a 10-minute drive from Doha International Airport.
The hotel will offer 167 spacious guestrooms and suites all equipped with
mini-bars, coffee & tea making facilities, wireless internet, flat screen TV and
DVD players. Other facilities include a full service restaurant, lounge & bar,
three flexible function rooms, several shops, executive lounge and secure
underground car parking.
The rooftop terrace provides stunning views of the Persian Gulf and Doha harbour
and is home to the hotel's swimming pool, health club and sauna.
Park Plaza Marrakech, Morocco - opening mid 2009
The Park Plaza Marrakech will be a new built hotel located in the heart of the
modern city in the Menara area close to the Palais Royal, Theatre Royal. The
hotel will offer 114 guestrooms and suites and all rooms will be fully equipped.
The hotel will offer a wide array of facilities including several restaurants, a
piano bar, cafeteria, health and fitness facility, swimming pool with pool bar,
discotheque, bowling alley and secured car parking.
www.parkplazahotels.net
Enquiries:
Park Plaza Hotels Tel: +44 (0)20 7034 4800
Boris Ivesha/Chen Moravsky
Hudson Sandler Tel: +44 (0)20 7796 4133
Jessica Rouleau / Wendy Baker
Notes to Editors
Park Plaza is owner, operator and franchisor of hotels in Europe and the Middle
East. The Group operates under two brands: Park Plaza Hotels & Resorts (part of
Carlson Hotels Worldwide), over which the Group has exclusive rights in 56
countries in EMEA and art'otel, a brand to which the Group has exclusive
worldwide rights. Park Plaza also manages the luxury all-suite Plaza on the
River - Club and Residence, London.
There are currently 24 properties and 4,128 rooms in total in the Group's
portfolio. By 2010, the Group's committed projects and territorial franchise
agreements are expected to add a further 1,843 and 2,210 rooms respectively,
bringing the total number of rooms to 8,181.
Projects already under development include Park Plaza County Hall, London
(February 2008), art'otel cologne and Park Plaza Westminster Bridge, London
(2010).
Park Plaza is dedicated to providing a highly competitive offering to hotel
investors and operators. Through its partnership with Carlson Hotels Worldwide,
Park Plaza is connected to powerful loyalty programmes such as goldpoints plussm
and Look To Book(R) and a worldwide distribution network of travel agents and
websites all capable of delivering high volumes of business to its hotels.
Strong sales, marketing, IT and operations led from three regional offices in
Amsterdam, Berlin and London complete the package.
Global V Hospitality Inc.
Global V Hospitality Inc. is a full service hospitality management and
consulting firm specializing in hotels, resorts, and conference centres in North
America and EMEA. Global V Hospitality Inc. was launched in 1987 and has
developed and operated hotels and resorts in the US, Canada, Japan and EMEA. It
currently operates 12 hotels with a head office in Toronto and regional offices
in Casablanca and Cairo.
This information is provided by RNS
The company news service from the London Stock Exchange