First Day of Trading on AIM

Nutrinnovator Holdings PLC
28 June 2004


For Immediate Release                                            28 June 2004


                         Nutrinnovator Holdings plc

                        First Day of Trading on AIM


Nutrinnovator Holdings plc ('Nutrinnovator' or the 'Company') is a dynamic young
company whose mission is to develop and market food and drink products of
superior nutritional quality, whilst retaining high quality taste, palatability,
and consumer appeal. The Company is pleased to announce a successful Placing of
new shares  and admission of its issued share capital to trading today on the
AIM Market of the London Stock Exchange.

  • Nutrinnovator plans to take advantage of the growing 'Wellbeing Market'
    -the consumer markets for products and services that address health issues
    related to diet such as high cholesterol and obesity which can in turn lead
    to diabetes and heart disease.

  • Consumer markets for Wellbeing products and categories (such as food and
    drink) are growing in retail channels ranging from supermarket chains to
    specialist nutritional shops.

  • Nutrinnovator plans to develop a range of new, mass-market food and
    beverage products. The first of these, the Altu  food bar range, was
    launched in the UK in September 2003 and is on sale in several national
    retail chains. The Altu food bar range  has been recognised as nutritionally
    superior to the competition, and superior taste has been achieved by working
    with a world-renowned taste and flavour expert.

  • Consumer awareness of the Altu food bar range is being built through a
    national marketing and advertising campaign which was launched in January
    2004.

  • Altu Black , a cola drink with  lower sugar and no artificial sweetener,
    is due to be test-launched in the UK in August 2004.

  • The Company is considering product launches in the USA and is developing a
    long-term innovation pipeline.

  • The Directors believe that the executive team has the experience and
    skills, demonstrated by a track record of success in creating products and
    developing brands, to grow the business.

  • Oriel Securities Limited has been appointed the Company's Nominated
    Adviser and Broker.


Stephen Moon, Managing Director of Nutrinnovator, commented:

'With the proceeds of the Placing, Nutrinnovator will be well  positioned to
take advantage of the anticipated growth in the Wellbeing Market.  The
fundraising and flotation will enable us to raise consumer awareness of our
brand and product range, and will assist us in developing the business further
in our chosen markets'


Placing Statistics

Placing Price                                                                53p

Number of Ordinary Shares in issue prior to the Placing               13,279,150

Number of Placing Shares being issued pursuant to the Placing          3,235,849

Percentage of the enlarged ordinary issued share capital being 
subscribed pursuant to the Placing                                  20 per cent.

Number of Ordinary Shares in issue following the Placing              16,514,999

Market capitalisation of the Company at the Placing Price           £8.8 million

Estimated net proceeds of the Placing receivable by the Company   £1.415 million


Contacts:

Nutrinnovator Holdings plc                                    020 8392 6631
Stephen Moon, Managing Director

Oriel Securities Limited                                      020 7710 7600
Andrew Edwards

Buchanan Communications                                       020 7466 5000
Tim Thompson / Catherine Miles / Tom Carroll


Notes To Editors:

Directors

Dr Neville Clifford Bain, Non-Executive Chairman, aged 63

Dr Neville Bain is, amongst other appointments, currently Chairman of Hogg
Robinson plc, a non-executive director of Scottish & Newcastle plc, and a member
of the Council of the Institute of Directors and Chairman of their Audit
Committee. He has worked internationally for most of his career and became the
Deputy Group Chief Executive Officer and Financial Director of Cadbury Schweppes
in 1990. He then spent 6 1/2 years with Coats Viyella plc where he was
Group Chief Executive. His portfolio career of directorships commenced in 1998
and has included the post of Chairman of Royal Mail Group plc and non-executive
director of Safeway plc.

Stephen Nigel Moon, Managing Director, aged 47

Stephen Moon has had a career in manufacturing and supply chain roles with BP,
Dalgety and Quaker. Following his mid-career MBA studies, he joined
GlaxoSmithKline's nutritional healthcare division (whose brands include
Lucozade, Ribena and Horlicks) as Strategy Planning and Worldwide Business
Development Director. His responsibilities included strategy development and
implementation, innovation, cost base reduction and responsibility for corporate
activity for this division.

Thornton David Mustard, Non-Executive Director, aged 61

Thornton Mustard's career includes the position of Head of New Products for Avon
for the years 1972 to 1976 following which his posts included Managing Director
of Wrigley. In 1984, he set up The Marketing Clinic Ltd to commercialise a new
methodology for developing food and beverage taste and aroma profiles. He has
worked on matters involving Coca-Cola, Mars Confectionery, GlaxoSmithKline,
Diageo, Danone, United Biscuits and Red Bull. He has worked in Europe, North
America and Asia during the course of his career.

Fiona Louise Vigar (nee Labram), Marketing Director, aged 37

Fiona Vigar held sales and marketing roles with Diageo's Smirnoff brand and
GlaxoSmithKline's Ribena brand prior to becoming the Marketing Category Director
for its Lucozade and Lucozade Sport brands in the UK. During her leadership of
those brands, revenues increased by 70 per cent., including growth at Lucozade
Sport of 375 per cent.

Jonathan Neil Salisbury, Customer Service Director, aged 32

Jonathan Salisbury commenced his career as a buyer with Sainsbury's, before
joining GlaxoSmithKline as a Customer Marketing Manager. He then took up a broad
business development role which included projects such as European expansion and
the launch of a new beverage brand.

                                      Ends



                      This information is provided by RNS
            The company news service from the London Stock Exchange