1st Qtr New Business Results

Prudential PLC
18 April 2000


PRUDENTIAL PLC FIRST QUARTER 2000 NEW BUSINESS FIGURES

 Total long term insurance and investment premiums up 54% to £3.9bn
 Jackson National Life new insurance premiums up 79% to £1.5bn
 Asia new insurance and investment premiums over five times 1999 levels at
 £0.5bn
 UK new insurance and investment premiums up 15% to £1.8bn
 Egg card balances reach £464m

Prudential's group-wide operations achieved significant sales growth in the
first quarter of 2000 with total insurance and investment premiums of £3.9
billion, up 54% on 1999.

In the UK, new insurance and investment premiums were up 15% over 1999 to
£1.8 billion.  This increase primarily reflects the continued growth of the
IFA channel, up 21% to £1.2 billion, including a £190 million contribution
from M&G.

In the United States, Jackson National Life continued its strong growth with
new insurance premiums up 79% on prior year at £1.5 billion.   Within this
result, both variable annuity and fixed annuity sales were double prior year
at £484 million and £257 million respectively.

In Asia, new business premiums were more than five times 1999 levels.
Insurance sales have more than quadrupled to £97 million, while mutual fund
sales in India were more than five times prior year at £435 million.
UK banking operations continue to perform strongly, with £7.8 billion of
deposits and retail assets of over £2.5 billion, including Egg credit card
balances of £464 million. Egg now has in excess of 325,000 new egg card
accounts.

Prudential Group Chief Executive, Jonathan Bloomer, commented:

'Our first quarter new business figures represent another strong performance
across the whole of the group.  In the US, annuity sales have doubled and in
Asia, sales have increased five-fold with particularly impressive mutual
fund sales in India.

In the UK, we continue to make good progress in implementing new business
models for our retail insurance businesses and in developing our IFA
operations.  At Egg we continue to see high levels of customer demand and
have successfully launched our on-line investment supermarket.  Our recent
announcements of strategic partnerships reflect the ongoing pace of Egg's
development.

These results clearly demonstrate the strength and breadth of our operations
around the world.'

Jackson National Life

Jackson National Life continued its impressive growth with single premium
insurance sales up 79% on prior year at £1.5 billion, reflecting strong
growth across all product lines. Annuity sales were £871 million, more than
double sales in the first quarter of 1999.

Variable annuity sales were particularly strong at £484 million, more than
double prior year, reflecting the ongoing success of Jackson's marketing
strategies, product development and the ongoing consumer demand for equity
orientated products.

Fixed annuity sales continue to benefit from recent US interest rate rises
and sales were almost double prior year at £257 million.  Sales of stable
value products of £659 million, including £611 million of EMTN (European
Medium Term Notes) sourced funding agreements, were up 53% on 1999.

Prudential Asia

New insurance and investment sales were more than five times those of the
first quarter of 1999.

New insurance sales more than quadrupled to £97 million reflecting strong
sales of single premium products PruInvestor Bond and PruLink Investor Bond
in Singapore and the inclusion of sales from Taiwan and Vietnam, which
contributed 39% of Asia's new insurance regular premiums in the quarter.

Gross mutual fund sales in India were £435 million in the quarter, over five
times prior year. Redemptions in the quarter were £240 million, reflecting
the short-term nature of a number of liquid funds.  During the quarter a new
technology fund was successfully launched, attracting £76m of gross funds.
Funds under management at the end of March 2000 totalled £609 million.

UK Operations

IFA Businesses

In the three months to 31 March 2000, new insurance and investment sales
through the IFA channel were up 21% to £1.2 billion, reflecting strong sales
of pooled pension funds and the inclusion of three months of M&G sales,
totalling £190m, offset by lower sales of annuities. Sales of our market
leading Prudence Bond totalled £428 million in the quarter.  Excluding M&G
sales, IFA sales were in line with prior year.

M&G

M&G sales (IFA and Direct) in the quarter were £317 million, down 34% on the
same period last year.  The previous year saw exceptional levels of
corporate bond fund sales, where M&G has established a particularly strong
reputation, whereas the current quarter saw highly concentrated fund flows
into a very small number of technology funds.  Encouragingly, M&G's equity
fund sales are the highest for five years following improving equity fund
performance.

Prudential Retail

Total insurance and investment sales via Prudential Retail were down 15% on
the first quarter 1999 at £494 million.  Over the same period sales force
numbers have fallen 36% to 1,829, demonstrating a significant improvement in
consultant productivity and important progress in implementing our new
business models.

Egg and Prudential Banking

In the first three months of 2000, Egg launched its on-line investment
supermarket, announced a significant credit card tie-up with Boots the
Chemist, acquired a stake in IFonline, and announced details of a
partnership with Cellnet.

Retail deposits for Egg and Prudential Banking now total £7.8 billion with a
seasonal net out-flow of funds for Egg in the first quarter of  £228 million.
Egg opened almost 42,000 new deposit accounts during the quarter, with
internet only accounts representing 73% of this total.

On the asset side of the balance sheet, we continued to make significant
progress in quarter one.  Our mortgage book now stands at £1.8 billion,
while credit cards balances have reached £464 million since its launch in
September 1999.

Following a limited launch to existing deposit account customers on 13
March, Egg's investment supermarket has attracted new funds of £14 million
to date.

Prudential Europe

Sales from our European operations were nearly three times prior year levels
at £14m.  Sales of individual pensions in Germany were particularly strong at
£8m, more than double prior year.

Notes for Editors:

1. The sales from overseas operations have been calculated using average
exchange rates.  The applicable rate of Jackson National Life is 1.61 (Q1
1999: 1.63).

2. On a weighted basis (regular premium sales plus 1/10th single premium
sales) group sales were £496 million 44% ahead of prior year.

3.
                      M&G First Quarter New Premiums

                        1998        1999        2000
                         £m          £m          £m
IFA Channel:
Regular                 4,328        2,381      1,466
Single                101,428      325,447    188,258
Total                 105,756      327,828    189,724

Direct:
Regular                 5,250       1,226      2,996
Single                103,252     147,798    124,294
Total                 108,502     149,024    127,290


Total IFA & Direct:
Regular                9,578      3,607      4,462
Single               204,680    473,245    312,552
Total                214,258    476,852    317,014

4. The interim results and proposed interim dividend for the half year to 30
June 2000 will be announced to the London Stock Exchange on 27 July 2000.


PRUDENTIAL PLC - 2000 NEW BUSINESS PREMIUMS - QUARTER 1

                            Single          Regular              Total
                       2000   1999  +/-    2000 1999 +/-    2000  1999   +/-
                        £m    £m   (%)     £m   £m  (%)     £m    £m    (%)

IFA Channel
Individual Pensions      57    41    39%    9    8  13%      66    49    35%
Corporate Pensions      211   113    87%   19   15  27%     230   128    80%
Life                    470   478    (2%)  10   18 (44%)    480   496    (3%)
Annuities               155   235   (34%)   -    -   -      155   235   (34%)
Investment Products     181     6 2,917%    2    -   -      183     6 2,950%
Sub-Total             1,074   873    23%   40   41 (2%)   1,114   914    22%
DSS Rebates              51    50     2%    -    -   0%      51    50     2%
Total (schedule 2)    1,125   923    22%   40   41 (2%)   1,165   964    21%

Direct Channel (M&G):
Investment Products     124     -     -     3    -   -      127     -     -
Total                   124     -     -     3    -   -      127     -     -

Prudential Retail
Individual Pensions      10    10     -    11   14 (21%)     21    24   (13%)
Corporate Pensions        1     3   (67%)   6   11 (45%)      7    14   (50%)
Life                    145   208   (30%)   9   14 (36%)    154   222   (31%)
Annuities               123   132    (7%)   -    -   -      123   132    (7%)
Investment Products      12    14   (14%)   2    1 100%      14    15    (7%)
Sub-Total               291   367   (21%)  28   40 (30%)    319   407   (22%)
DSS Rebates             175   175     -     -    -   -      175   175     -
Total                   466   542   (14%)  28   40 (30%)    494   582   (15%)

Total UK Operations
Individual Pensions      67    51    31%   20   22  (9%)     87    73    19%
Corporate Pensions      212   116    83%   25   26  (4%)    237   142    67%
Life                    615   686   (10%)  19   32 (41%)    634   718   (12%)
Annuities               278   367   (24%)   -    -   0%     278   367   (24%)
Investment Products     317    20 1,485%    7    1 600%     324    21 1,443%
Sub-Total             1,489 1,240    20%   71   81 (12%)  1,560 1,321    18%
DSS Rebates             226   225     -     -    -   -      226   225     -
Total UK Operations   1,715 1,465    17%   71   81 (12%)  1,786 1,546    16%
Jackson National Life
Fixed Annuities         257   129    99%    -    -   -      257   129    99%
Equity Linked
 Index Annuities        130    68    91%    -    -   -      130    68    91%
Variable Annuities      484   226   114%    -    -   -      484   226   114%
Guaranteed Investment
  Contracts              48   431   (89%)   -    -   -       48   431   (89%)
GIC - European Medium
 Term Note              611     -     -     -    -   -      611     -     -
Life                      -     -     -     6    6   -        6     6     -
Sub-Total             1,530   854    79%    6    6   0%   1,536   860    79%

Prudential Asia:
Insurance Products       61     9   578%   36   14 157%      97    23   322%
Investment Products     435    79   451%    -    -   -      435    79   451%
Sub-Total               496    88   464%   36   14 157%     532   102   422%

Prudential Europe:
Individual Pensions       2     1   100%    6    2 200%       8     3   167%
Investment Products       4     1   300%    2    1 100%       6     2   200%
Sub-Total                 6     2   200%    8    3 167%      14     5   180%

Group Total
Insurance Products    2,991 2,309    30%  112  102  10%   3,103 2,411    29%
Investment Products     756   100   656%    9    2 350%     765   102   650%
Group total           3,747 2,409    56%  121  104  16%   3,868 2,513    54%
                             2000    1999
                              £m      £m

UK Banking Products
Egg Banking                 7,337  4,327
Prudential Banking            491    810
Total Deposits FUM          7,828  5,137

Mortgage Book               1,824    828
Personal Loans Book           258     62
Credit Card Receivables       464      -
Sub-Total                   2,546    890

US Banking Products
Deposits FUM                  171     65
Retail Assets                 165     49

General Insurance
UK Gross Premiums Written      79     79



Schedule
                       Single               Regular             Total
                  2000 1999 +/-(%)   2000   1999 +/-(%)     2000 1999 +/-(%)
                   £m   £m            £m     £m              £m   £m

UK Operations
Retail IFA:
Individual
Pensions           44    41   7%       8     8     -         52   49     6%
Corporate
Pensions           35    26  35%       4     4     -         39   30    30%
Life              470   478 (2%)      10    18   (44%)      480  496    (3%)
Annuities          32    35 (9%)       -     -     -         32   35    (9%)
Investment
Products            6     6   -        1     -     -          7    6   (17%)
Sub-Total         587   586   -       23    30    (23%)     610   616   (1%)
DSS Rebates        51    50  2%        -     -     -         51    50    2%
Total             638   636 (0%)      23    30    (23%)     661   666   (1%)


Prudential Group Pensions:
Corporate
Pensions         176     87 102%      15    11     36%      191   98    95%
Annuities         34     35 (3%)       -     -      -        34   35    (3%)
Total            210    122  72%      15    11     36%      225  133    69%


Prudential Annuities:
Annuities         89    165 (46%)      -     -     -        89   165   (46%)


M&G IFA:
Individual
Pensions          13     -   -         1     -     -        14    -      -
Life               -     -   -         -     -     -         -    -      -
Investment
Products         175     -   -         1     -     -       176    -      -
Total            188     -   -         2     -     -       190    -      -

Total IFA
Channel        1,125    923 22%       40     41   (2%)   1,165  964     21%

M&G Summary (IFA + Direct):
Individual
Pensions          13    -    -         1      -    -        14    -      -
Life               -    -    -         -      -    -         -    -      -
Investment
Products         299    -    -         4      -    -       303    -      -
Total            312    -    -         5      -    -       317    -      -



Notes to Schedules:
1. The table above analyses UK IFA channel sales by business unit.
2. The figures for overseas operations have been calculated using average
   exchange rates.  The applicable rate for Jackson National Life is 1.61
   Quarter 1 - 1.63).  After adjusting for the impact of foreign currency
   movements, the Groups's single premiums sales increased by 54%, and
   regular premium sales increased by 18%.

Enquiries:  Carys Walshe Investor Relations. Tel. [phone]
            Jeremy Reynolds  Media Relations.  Tel. [phone]