Analyst Presentation

Prudential PLC
22 March 2002

Embargo 08.30hrs - Friday 22 March 2002



Presentation to investors and analysts on Prudential Corporation Asia

Prudential plc will hold a presentation today for investors and analysts
covering the Group's Asian businesses. The presentation will be hosted by Mark
Tucker, Chief Executive of Prudential Corporation Asia ('PCA') with support from
senior members of the PCA management team.

The main objectives of the presentation are to:


  • Summarise the market opportunities for PCA's businesses across the region;

  • Review PCA's track-record in delivering strong growth;

  • Outline the strategic priorities for the business; and

  • Answer questions about PCA's performance and strategy.



There will be five presentations covering Strategic Overview, Financial
Performance, Life Businesses in Japan and Korea, Other Life Businesses and
Regional Mutual Funds.

The presentation will reinforce the following key messages:


  • PCA has built a pan-regional presence and a profitable business model for
    life and broader retail financial services.

  • PCA has an excellent track record of delivering strong growth and
    performance.

  • Management have a clear view of the future opportunities and challenges
    facing the business.

  • PCA, with its significant portfolio of businesses in the region,
    multi-channel distribution capabilities, excellent strategic partners, and
    customer-focused product expertise is in a very strong position to continue
    to benefit from the excellent long-term growth potential throughout Asia.

  • PCA's strategy and capabilities are designed to deliver the next phase of
    profitable growth.

No information on current trading will be given during the presentation.

A live webcast of the presentation and the presentation slides will be available
on the Group's website, www.prudential.co.uk from 9.30am.

                                     -ENDS-

Media Enquiries:                                 Investor/Analyst Enquiries:
Geraldine Davies - 020 7548 3911                 Rebecca Burrows - 020 7548 3537
Steve Colton - 020 7548 3721
Clare Staley - 020 7548 3719





Notes to Editors:

Prudential Corporation Asia

Prudential began its first Asian operations in India in 1923. Today, it is
Europe's leading life insurance company in Asia, employing around 5,000 staff
and serving around 2.2 million customers.

  • PCA has operations in 12 countries: China, Hong Kong, India, Indonesia,
    Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and
    Vietnam.
  • These include joint ventures with some of the region's leading players,
    including:
      • Bank of China International for Mandatory Provident Fund business in
        Hong Kong;
      • ICICI Ltd (India) for both life insurance and mutual funds; and
      • China International Trust and Investment Corporation (CITIC) for life
        insurance.
  • PCA's distribution is predominantly through some 60,000 agents, but also
    through a growing number of other distribution channels including its
    successful bancassurance relationship with Standard Chartered Bank (SCB).

  • PCA offers a comprehensive range of savings, protection and investment
    products.

2001 Financial Performance

2001 was another year of strong growth for PCA. Sales of insurance products on
an annual premium equivalent (APE) basis were £434 million, up 69 per cent. As
well as continuing strong growth in sales through agents, PCA achieved strong
growth through other distribution channels. These included bancassurance (we
have bank distribution agreements in place in nine countries) and direct
distribution, which together generated just over 17 per cent of new APE life
sales, up significantly compared to 2000. Net mutual fund sales of £1.4 billion
were up 351 per cent.

Operating profit, before development costs and minority interest, increased from
£213 million to £415 million in 2001. Achieved profit from life operations
increased from £205 million to £405 million. New business achieved profits were
up 67 per cent to £255 million, reflecting strong sales growth across all
operations, and in-force achieved profit growth was also strong. This strong
growth endorsed PCA's successful strategy of entering new markets, strengthening
and diversifying distribution channels and meeting customers' needs with
innovative products.



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