Board Appointment

Prudential PLC
22 December 2003

Embargo: 09.00 hrs on Monday 22 December 2003

PRUDENTIAL PLC BOARD APPOINTMENT

Prudential plc ('Prudential') is very pleased to announce that Mark Norbom is to
join the Board on 1 January 2004 as Chief Executive, Prudential Corporation
Asia.

Mr Norbom, aged 45, joins from General Electric ('GE') where he was President
and Chief Executive Officer of GE Japan. He has spent the last 10 years with GE
in Taiwan, Indonesia, Thailand and Japan. Prior to that, his career was with GE
in various posts in the United States.

Jonathan Bloomer, Group Chief Executive of Prudential, said: 'I am delighted
that we have been able to recruit Mark. He has a great track record including
responsibility for a number of consumer and commercial finance businesses and,
in his most recent post, country responsibility for a range of companies in
Japan. Coupled with the fact that he has lived and worked in Asia for over a
decade, this makes him ideally suited for this job. I am very much looking
forward to working with him.'

Mark Norbom said: 'I am extremely excited about the prospect of joining the
Prudential team and leading the Asian operations. This role is a great fit with
my experience in Asia and I look forward to continuing the growth of what is
already an impressive set of businesses.'

                                     -ENDS-

Enquiries to:

Media                                  Investors/Analysts

Geraldine Davies     020 7548 3911     Rebecca Burrows      020 7548 3537/

Steve Colton         020 7548 3721                          07718 637264

                                       Laura Presland       020 7548 3511

Notes to Editors:

1. Prudential Corporation Asia

Prudential Corporation Asia (PCA) is the leading European life insurer in Asia
with 23 life and fund management businesses operating in 12 countries: China,
Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore,
Taiwan, Thailand and Vietnam.

2. Mark Norbom's biographical details

Mark joined GE and held various finance positions until 1989, when he moved to
GE Capital and spent several years in European and Asian business development
roles focusing on developing financial services businesses in Indonesia, Hong
Kong and Thailand. In 1993, Mark was appointed Head of GE Capital Taiwan and in
1995, he was moved to Country President of GE Capital Indonesia. In 1998, he was
named CEO of GE Capital Thailand and National Executive of GE Thailand. In March
2000, Mark was appointed President and CEO of GE Capital Japan and in early
2001, he was appointed President and CEO for GE Japan.

In his role as Chief Executive of Prudential Corporation Asia, Mark will be
responsible for Prudential's 23 Asian operations in 12 countries serving more
than four million customers. He will live in Hong Kong with his wife and two
children.

Mark was born on 20 February 1958 in Washington DC. He graduated magna cum laude
from Pennsylvania State University with a B.S. degree in Economics in 1980.


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