Board Appointment

Prudential PLC
16 December 2004



FOR IMMEDIATE RELEASE

16 December 2004



PRUDENTIAL PLC BOARD APPOINTMENT



Prudential plc announced today that Keki Dadiseth will join the board as a
non-executive director on 1st April 2005.

Mr Dadiseth is Global Division Director, Unilever Home and Personal Care, and
has been a main board director of Unilever since 2000.

Sir David Clementi, Chairman of Prudential, said 'I am delighted to welcome Keki
to the board. His knowledge and experience of Asian markets will be of great
value.'



                                     -ENDS-

Enquiries to:


Media                                         Investors/Analysts

Clare Staley               020 7548 3719      Rebecca Burrows     020 7548 3537
Joanne Davidson            020 7548 3708      Marina Lee-Steere   020 7548 3511



Notes to Editors

Keki Dadiseth - biographical details.

Keki Dadiseth joined Hindustan Lever (India) in 1973 as Manager of the Internal
Auditor's Department. He became Commercial Manager then Financial Controller
before being seconded to Unilever HQ (London) in 1984 for three years.

Returning to India in 1987 he took up the position of Vice President of the
Hindustan Lever Management Committee, progressing to Executive Director and Head
of Detergents to Vice Chairman and Managing Director, becoming Chairman of
Hindustan Lever in 1996.

In 2000 Mr Dadiseth returned to Unilever HQ in London to take up the position of
Director, becoming Global Division Director of Home and Personal Care in 2001.

Outside Unilever, he is non-executive director of the Indian Hotels Co., a
member of the International Advisory Board of Daimler Chrysler AG and Chairman
of the FMCG Committee of the Federation of Indian Chambers of Commerce &
Industry.

Married with a daughter, Mr Dadiseth enjoys reading and music in his spare time.



* Prudential plc, a company incorporated and with its principal place of
business in the United Kingdom, and its affiliated companies constitute one of
the world's leading financial services groups. It provides insurance and
financial services directly and through its subsidiaries and affiliates
throughout the world. It has been in existence for over 150 years and has over
£170 billion in assets under management, as at 30 June 2004. Prudential plc is
not affiliated in any manner with Prudential Financial, Inc, a company whose
principal place of business is in the United States of America.


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