Change to Board of Directors

Prudential PLC
6 April 2000


PRUDENTIAL APPOINTS FINANCE DIRECTOR

Prudential plc has appointed Philip Broadley (39) as finance
director.  He will join Prudential in May 2000.  Philip is
currently a partner at Arthur Andersen where he is Chief
Operating Officer of the UK Financial Services Industry
assurance practice with responsibility for audit and risk
consulting services to the firm's insurance and banking clients.

He has wide-ranging experience with some of Europe's leading
financial institutions and has a particular expertise in
regulatory issues.  He was one of the Arthur Andersen partners
who assisted the Bank of England's Board of Banking Supervision
investigation into the collapse of Barings.  In Frankfurt he
helped to establish the Deutsche Terminboerse  and he has worked
with major banks in Hungary and the Czech Republic in their
transition from government ownership in the early 1990s.

Philip also worked for a year in the US investigating
irregularities at the New York branch of the Daiwa Bank.

Jonathan Bloomer, group chief executive of Prudential plc, said
'I'm delighted that we have secured someone of Philip's quality
and expertise for this role. His wealth of experience in
financial services in major markets around the world coupled
with his proven management expertise offers us valuable
knowledge and significant support as we move Prudential forward
into ever more ambitious strategies in a very fast moving
sector.  He has also worked with us recently on a business
review of egg and we believe will make a strong contribution as
we develop all of our businesses.'


Enquiries:
Jan Shawe/Jeremy Reynolds
Prudential Group Media Relations
Tel: [phone] 7548 3721

NOTES TO EDITORS:
Philip Broadley graduated from St. Edmund Hall, Oxford
University in 1983 with a degree in Philosophy, Politics and
Economics.

He is a Fellow of the Institute of Chartered Accountants in
England and Wales and a member of its Financial Services sub-
Committee.

Philip is married with two children.  His interests include
skiing and driving his classic Jaguar.