Confirmation of Pricing etc

Prudential PLC
12 June 2000


CONFIRMATION OF PRICING OF EGG FLOTATION

Prudential plc and Egg plc today announced the offer price for the shares of
Egg plc at 160 pence per share.  This price implies a market capitalisation in
excess of £1.3 billion. Completion of the offer is expected to take place on
19 June 2000, when the ordinary shares of Egg plc are expected to be admitted
to the Official List and to trading on the London Stock Exchange.

Also in the Supplementary Prospectus published today, Egg has disclosed that
it has appointed Dana Cuffe as Chief Information Officer who joins from Credit
Suisse First Boston where he was Managing Director & Chief Operating Officer,
IT. (See notes to editors)

For further information please contact:

Media

Jeremy Reynolds     020 7548 3721
Prudential plc

Pema Radha          020 7526 2600
Egg plc

Analyst
Carys Walshe        020 7548 3823
Prudential plc

Kieran Coleman      020 7526 2648
Egg plc

Notes to editors:
Dana Cuffe, 42, was Managing Director & Chief Operating Officer (IT) at Credit
Suisse First Boston . He has also held senior IT positions at Global Asset
Management, Citibank and Bank of America.

This announcement is not for distribution in the United States, Canada,
Australia  or Japan.  This announcement and the information contained herein
is not an offer of securities for sale or a solicitation of an offer to
purchase securities in the United States, Canada, Australia  or Japan.  Egg
securities may not be offered or sold in the United States unless they are
registered under applicable law or exempt from registration. Egg does not
intend to register any portion of the offering in the United States or to
conduct a public offering of securities in the United States. No money,
securities or other consideration is being solicited by this announcement or
the information contained herein, and, if sent in response to this
announcement or the information contained herein, will not be accepted.

Application has been made to the UK Listing Authority for the ordinary share
of Egg to be admitted to the Official List and to be admitted to trading by
the London Stock Exchange. Copies of the Prospectus dated 25 May 2000 and the
Supplementary Prospectus dated 12 June 2000 are available for inspection only
(during normal business hours) at The Documents Viewing Facility at the
Financial Services Authority, 25 The North Colonnade, Canary Wharf, London E14
5HS up to and including 26 June 2000, and copies are available for collection
on request, free of charge, up to and including 26 June 2000 from Egg's
registered office, 142 Holborn Bars, London EC1, from Goldman Sachs
International, Peterborough Court, 133 Fleet Street, London EC4, and from
Lloyds TSB Registrars, Antholin House, 71 Queen Street, London EC4.

Goldman Sachs International is acting as sponsor, financial adviser and broker
to Egg plc and financial adviser to Prudential plc and no one else in
connection with the offering and will not be responsible to any other person
for providing the protections afforded to customers of Goldman Sachs
International or for providing advice in relation to the offering.

No offer or invitation to acquire shares in Egg is being made by or in
connection with this announcement. Any such offer will be made solely by means
of a prospectus and any acquisition of shares should be made solely on the
basis of the information contained in such prospectus. The value of shares can
go down as well as up. Persons needing advice should consult a professional
adviser.

Stabilisation/FSA