Director/PDMR Shareholding

Prudential PLC
28 September 2007

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS



1.      Name of the issuer

Prudential plc

2.      State whether the notification relates to (i) a transaction notified in
accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1);
or (iii) a disclosure made in accordance with section 793 of the Companies Act
(2006)

(i)

3.      Name of person discharging managerial responsibilities/director

W F W Bischoff, K B Dadiseth, M W O Garrett, A F Godbehere, B A Macaskill, K A
O'Donovan, J H Ross, A Turnbull

4.      State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A

5.      Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial interest

See section 3

6.      Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each

1.      Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

W F W Bischoff: Registered in the name of Cazenove Capital Partners
K B Dadiseth
M W O Garrett
A F Godbehere
B A Macaskill: Registered in the name of Giltspur Nominees Limited
K A O'Donovan
J H Ross
A Turnbull


8. State the nature of the transaction

Acquisition of shares, agreed by UKLA, using agreed proportion of the quarterly
payment of board and committee fees to the non-executive directors as set out in
9 below


9. Number of shares, debentures or financial instruments relating to shares
acquired

W F W Bischoff 332 shares
K B Dadiseth 324 shares
M W O Garrett 694 shares
A F Godbehere 526 shares
B A Macaskill 498 shares
K A O'Donovan 407 shares
J H Ross 498 shares
A Turnbull 490 shares


10.   Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

W F W Bischoff less than 0.00002%
K B Dadiseth less than 0.00002%
M W O Garrett less than 0.00003%
A F Godbehere less than 0.00003%
B A Macaskill less than 0.00003%
K A O'Donovan less than 0.00002%
J H Ross less than 0.00003%
A Turnbull less than 0.00002%


11.   Number of shares, debentures or financial instruments relating to shares
disposed

N/A


12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

N/A

13.   Price per share or value of transaction

£7.46

14.   Date and place of transaction

28 September 2007, London


15.   Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into account
when calculating percentage)

W F W Bischoff 20,332 shares, less than 0.0009%
K B Dadiseth 21,659 shares, less than 0.0009%
M W O Garrett 21,457 shares, less than 0.0009%
A F Godbehere 3,026 shares, less than 0.0002%
B A Macaskill 16,400 shares, less than 0.0007%
K A O'Donovan 13,920 shares, less than 0.0006%
J H Ross 11,930 shares, less than 0.0005%
A Turnbull 5,522 shares, less than 0.0003%


16.   Date issuer informed of transaction

28 September 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17. Date of grant

N/A

18.   Period during which or date on which it can be exercised

N/A

19.   Total amount paid (if any) for grant of the option

N/A

20.   Description of shares or debentures involved (class and number)

N/A

21.   Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22.   Total number of shares or debentures over which options held following
notification

N/A

23.   Any additional information

N/A

24.   Name of contact and telephone number for queries

Lee Davis, 020 7548 3807


Name of duly authorised officer of issuer responsible for making notification

Sylvia Edwards, Assistant Group Secretary, 020 7548 3826


Date of notification

28 September 2007


Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America



Notes: This form is intended for use by an issuer to make an RIS notification
required by DR 3.3.




(1)      An issuer making a notification in respect of a transaction relating to 
         the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the 
         shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.
(3)      An issuer making a notification in respect of options granted to a 
         director/person discharging managerial responsibilities should complete 
         boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument 
         relating to the shares of the issuer (other than a debenture) should 
         complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



END


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