Director/PDMR Shareholding

Prudential PLC
29 June 2007

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make an RIS notification required
by DR 3.1.4R(1).


(1)      An issuer making a notification in respect of a transaction relating to 
         the shares or debentures of the issuer should complete boxes 1 to 16, 
         23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the 
         shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23  
         and 24.
(3)      An issuer making a notification in respect of options granted to a 
         director/person discharging managerial responsibilities should complete 
         boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument 
         relating to the shares of the issuer (other than a debenture) should 
         complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes shown in block capital letters.

1.      Name of the issuer

PRUDENTIAL PLC

2.      State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

(iii)

3.      Name of person discharging managerial responsibilities/director

Kathleen O'Donovan, Lord Turnbull, Bridget Macaskill, James Ross, Michael
Garrett and Keki Dadiseth

4.      State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A

5.      Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial interest

See section 3

6.      Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each

7.      Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

Kathleen O'Donovan

Lord Turnbull

Bridget Macaskill: Registered in the name of Giltspur Nominees Limited

James Ross

Michael Garrett

Keki Dadiseth

8. State the nature of the transaction

Acquisition of shares, agreed by UKLA, using agreed proportion of the quarterly
payment of board and committee fees to the non-executive directors as set out in
9 below

9.      Number of shares, debentures or financial instruments relating to shares
acquired

Kathleen O'Donovan 509 shares

Lord Turnbull 522 shares

Bridget Macaskill 524 shares

James Ross 524 shares

Michael Garrett  729 shares

Keki Dadiseth 421 shares

9.      Percentage of issued class acquired (treasury shares of that class
should not be taken into account when calculating percentage)

Kathleen O'Donovan less than 0.00003%

Lord Turnbull less than 0.00003%

Bridget Macaskill less than 0.00003%

James Ross less than 0.00003%

Michael Garrett less than 0.00003%

Keki Dadiseth less than 0.00002%

10.   Number of shares, debentures or financial instruments relating to shares
disposed

N/A

      12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

N/A

13.   Price per share or value of transaction

£7.0950

14.   Date and place of transaction

29 June 2007, London

15.   Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into account
when calculating percentage)

Kathleen O'Donovan 13,420 shares, less than 0.0006%

Lord Turnbull 4,988 shares, less than 0.0003%

Bridget Macaskill 15,902 shares, less than 0.0007%

James Ross 11,432 shares, less than 0.0005%

Michael Garrett 20,477 shares, less than 0.0009%

Keki Dadiseth 6,436 shares, less than 0.0003%

16.   Date issuer informed of transaction

29 June 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17. Date of grant

N/A

18.   Period during which or date on which it can be exercised

N/A

19.   Total amount paid (if any) for grant of the option

N/A

20.   Description of shares or debentures involved (class and number)

N/A

21.   Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22.   Total number of shares or debentures over which options held following
notification

N/A

23.   Any additional information

N/A

24.   Name of contact and telephone number for queries

Martin Richardson, 020 7548 3423

Name and signature of duly authorised officer of issuer responsible for making
notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

29 June 2007



Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America

END


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