Director/PDMR Shareholding

Prudential PLC
09 October 2007

NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS





1.      Name of the issuer

Prudential plc



2.      State whether the notification relates to (i) a transaction notified in
accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1);
or (iii) a disclosure made in accordance with section 793 of the Companies Act
(2006)

(i)



3.      Name of person discharging managerial responsibilities/director

P A J Broadley, P M Maynard



4.      State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

Relates to persons named in 3 above



5.      Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to persons named in 3 above



6.      Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each

7.      Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

Prudential Services Limited Share Incentive Plan Trust (the Trust)



      8. State the nature of the transaction

A purchase was made on 8 October 2007 of ordinary shares in the Company by
Yorkshire Building Society (the Trustee of the Trust) at a price of £7.6688 per
share for the purpose of satisfying the purchase of ordinary shares on behalf of
eligible employees (including executive directors and persons discharging
managerial responsibility ) who have elected to join the Prudential Services
Limited Share Incentive Plan (the Plan). The Plan has been approved by the
Inland Revenue as a share incentive plan under the Income Tax (Earnings and
Pensions) Act 2003.

The number of ordinary shares purchased on this date on behalf of the executive
directors and persons discharging managerial responsibility participating in the
Plan are set out in Section 9 below:

9.      Number of shares, debentures or financial instruments relating to shares
acquired

PAJ Broadley - 20 ordinary shares

PM Maynard - 20 ordinary shares

10.   Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

PAJ Broadley - less than 0.000002%

PM Maynard - less than 0.000002%

11.   Number of shares, debentures or financial instruments relating to shares
disposed

N/A



      12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

N/A



13.   Price per share or value of transaction

£7.6688



14.   Date and place of transaction

8 October 2007, London



15.   Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into account
when calculating percentage)

PAJ Broadley 614,251 ordinary shares, less than 0.03%

PM Maynard -320,168 ordinary shares, less than 0.02%



16.   Date issuer informed of transaction

8 October 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17. Date of grant

N/A

18.   Period during which or date on which it can be exercised

N/A

19.   Total amount paid (if any) for grant of the option

N/A

20.   Description of shares or debentures involved (class and number)

N/A

21.   Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22.   Total number of shares or debentures over which options held following
notification

N/A

23.   Any additional information

N/A

24.   Name of contact and telephone number for queries

Jennie Webb, 020 7548 2027



Name of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805



Date of notification

9 October 2007



Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America







Notes: This form is intended for use by an issuer to make an RIS notification
required by DR 3.3.




(1)      An issuer making a notification in respect of a transaction relating to the shares or debentures of the
         issuer should complete boxes 1 to 16, 23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the shares of the issuer should complete
         boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.
(3)      An issuer making a notification in respect of options granted to a director/person discharging managerial
         responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument relating to the shares of the issuer
         (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.









END


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