Director/PDMR Shareholding

Prudential PLC
31 October 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS


1.      Name of the issuer

Prudential plc



2.      State whether the notification relates to (i) a transaction notified in
accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1);
or (iii) a disclosure made in accordance with section 793 of the Companies Act
(2006)

(i)



3.      Name of person discharging managerial responsibilities/director

N E Prettejohn



4.      State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

Relates to person named in 3 above



5.      Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to person named in 3 above



6.      Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each



7.      Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

N E Prettejohn



8. State the nature of the transaction

See additional information



9.      Number of shares, debentures or financial instruments relating to shares
acquired

16,000 ordinary shares



10.   Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

less than 0.0007%



11.   Number of shares, debentures or financial instruments relating to shares
disposed

6,574 (see additional information)



12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

less than 0.0003%



13.   Price per share or value of transaction

See additional information



14.   Date and place of transaction

31 October 2007, London



15.   Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into account
when calculating percentage)

484,170 less than 0.02%



16.   Date issuer informed of transaction

31 October 2007



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17. Date of grant

N/A

18.   Period during which or date on which it can be exercised

N/A

19.   Total amount paid (if any) for grant of the option

N/A

20.   Description of shares or debentures involved (class and number)

N/A

21.   Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22.   Total number of shares or debentures over which options held following
notification

N/A

23.   Any additional information

Release of 16,000 shares awarded under the Prudential Employee Share Trust, as
per the announcement made on 16 March 2006, RNS number 9403Z. At the time of
release 6,574 shares were sold at £7.66070 in order to satisfy a PAYE and NIC
liability as per the terms of the award.



24.   Name of contact and telephone number for queries

Lee Davis, Shareholder Services Administrator, 020 7548 3807



Name of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805



Date of notification

31 October 2007



Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America



Notes: This form is intended for use by an issuer to make an RIS notification
required by DR 3.3.



(1)      An issuer making a notification in respect of a transaction relating to the shares or debentures of the
         issuer should complete boxes 1 to 16, 23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the shares of the issuer should complete
         boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.
(3)      An issuer making a notification in respect of options granted to a director/person discharging managerial
         responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument relating to the shares of the issuer
         (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



END


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