Director/PDMR Shareholding

Prudential PLC
09 August 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).

     
(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 
     and 24.

(2)  An issuer making a notification in respect of a derivative relating the 
     shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 
     and 24.

(3)  An issuer making a notification in respect of options granted to a 
     director/person discharging managerial responsibilities should complete 
     boxes 1 to 3 and 17 to 24.

(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc



2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

Relates to (i)



3. Name of person discharging managerial responsibilities/director

P A J Broadley, P M Maynard



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

Relates to persons named in 3 above



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to persons named in 3 above



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each in Prudential plc



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Prudential Services Limited Share Incentive Plan Trust (the Trust)



8 State the nature of the transaction

A purchase was made on 8 August 2007 of ordinary shares in the Company by
Yorkshire Building Society (the Trustee of the Trust) at a price of £7.2025 per
share for the purpose of satisfying the purchase of ordinary shares on behalf of
eligible employees (including executive directors and persons discharging
managerial responsibility ) who have elected to join the Prudential Services
Limited Share Incentive Plan (the Plan). The Plan has been approved by the
Inland Revenue as a share incentive plan under the Income Tax (Earnings and
Pensions) Act 2003.

The number of ordinary shares purchased on this date on behalf of the executive
directors and persons discharging managerial responsibility participating in the
Plan are set out in Section 9 below:



 9. Number of shares, debentures or financial instruments relating to shares
acquired

PAJ Broadley - 21 ordinary shares

PM Maynard - 22 ordinary shares



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

PAJ Broadley - less than 0.000001%

PM Maynard - less than 0.000001%



11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A



12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A



13. Price per share or value of transaction

£7.2025



14. Date and place of transaction

8 August 2007, London



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

PAJ Broadley - 610,241 ordinary shares, less than 0.03%
PM Maynard - 319,520 ordinary shares, less than 0.02%



16. Date issuer informed of transaction

8 August 2007



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Lee Davis, Group Secretariat, 020 7548 3807

Name and signature of duly authorised officer of issuer responsible for making
notification

Penny Follows, Shareholder Services and Share Plans Manager, 020 7548 3821

Date of notification

9 August 2007

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America

END


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