Director/PDMR Shareholding

Prudential PLC
13 August 2007

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS



This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).




(1)      An issuer making a notification in respect of a transaction relating to 
         the shares or debentures of the issuer should complete boxes 1 to 16, 
         23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the
         shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 
         and 24.
(3)      An issuer making a notification in respect of options granted to a 
         director/person discharging managerial responsibilities should complete 
         boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument 
         relating to the shares of the issuer (other than a debenture) should 
         complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.



1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)


Relates to (i)



3. Name of person discharging managerial responsibilities/director


P A J Broadley,  M E Tucker,  W F W Bischoff




4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person


Relates to persons named in 3 above



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest



Relates to persons named in 3 above



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares



Ordinary shares of 5p each in Prudential plc



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

P A J Broadley

M E Tucker - registered in the name of Coutts & Co Nominees

W F W Bischoff - registered in the name of Chase Nominees Limited



8 State the nature of the transaction

Purchase of shares



9. Number of shares, debentures or financial instruments relating to shares
acquired

P A J Broadley - 3,000 ordinary shares

M E Tucker - 20,000 ordinary shares

W F W Bischoff - 20,000 ordinary shares



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

P A J Broadley - less than 0. 0002%

M E Tucker - less than 0. 0009%

W F W Bischoff - less than 0. 0009%



11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A


12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A


13. Price per share or value of transaction

P A J Broadley - £6.72

M E Tucker - £6.685

W F W Bischoff - £6.64



14. Date and place of transaction

P A J Broadley - 13 August 2007, LONDON

M E Tucker - 13 August 2007, LONDON

W F W Bischoff - 10 August 2007, LONDON



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

P A J Broadley - 613,241 ordinary shares, less than 0.03%

M E Tucker - 1,303,490 ordinary shares, less than 0.06%

W F W Bischoff - 20,000 ordinary shares, less than 0.0009%



16. Date issuer informed of transaction

13 August 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes


17 Date of grant

N/A


18. Period during which or date on which it can be exercised

N/A


19. Total amount paid (if any) for grant of the option

N/A


20. Description of shares or debentures involved (class and number)

N/A


21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A


22. Total number of shares or debentures over which options held following
notification

N/A


23. Any additional information

N/A


24. Name of contact and telephone number for queries

Lee Davis, Group Secretarial, 020 7548 3807

Name and signature of duly authorised officer of issuer responsible for making
notification

Penny Follows, Shareholder Services and Share Plans Manager, 020 7548 3821

Date of notification

13 August 2007



Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America

END


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