Director/PDMR Shareholding

Prudential PLC
17 April 2008


NOTIFICATION OF TRANSACTIONS OF DIRECTORS / PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS


1.  Name of the issuer

Prudential plc



2.  State whether the notification relates to (i) a transaction notified in
accordance with DTR 3.1.2R; (ii) a disclosure made in accordance LR 9.8.6R(1);
or (iii) a disclosure made in accordance with section 793 of the Companies Act
(2006)

(i)



3.  Name of person discharging managerial responsibilities/director

P A J Broadley, P M Maynard, M G A McLintock, M E Tucker, P Vacassin



4.  State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

Relates to persons named in 3 above



5.  Indicate whether the notification is in respect of a holding of the
person referred to in 3 or 4 above or in respect of a non-beneficial interest

Relates to persons named in 3 above



6.  Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each



7.  Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

BWCI Trust Company Limited



8.  State the nature of the transaction

See additional information



9.  Number of shares, debentures or financial instruments relating to shares
acquired

P A J Broadley - 114,365 ordinary shares, see additional information

P M Maynard - 50,264 ordinary shares, see additional information

M G A McLintock - 36,597 ordinary shares, see additional information

M E Tucker - 223,011 ordinary shares, see additional information

P Vacassin - 14,718 ordinary shares, see additional information



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

P A J Broadley - less than 0.005%

P M Maynard - less than 0.003%

M G A McLintock - less than 0.002%

M E Tucker - less than 0.01%

P Vacassin - less than 0.0006%



11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A



12. Percentage of issued class disposed (treasury shares of that class
should not be taken into account when calculating percentage)

N/A



13. Price per share or value of transaction

N/A



14. Date and place of transaction

17 April 2008, London



15. Total holding following notification and total percentage holding
following notification (any treasury shares should not be taken into account
when calculating percentage)

P A J Broadley - 545,770 ordinary shares, less than 0.03%

P M Maynard - 319,226 ordinary shares, less than 0.02%

M G A McLintock - 612,379 ordinary shares, less than 0.03%

M E Tucker - 1,245,058 ordinary shares, less than 0.06%

P Vacassin - 315,708 ordinary shares, less than 0.02%



16. Date issuer informed of transaction

17 April 2008



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17. Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A



23. Any additional information

Vesting in the beneficial ownership of the original conditional 2005 RSP award
previously announced on 16 May 2005.



P A J Broadley:

Award: 114,365 ordinary shares being 62.5% of the original conditional award.

Balance: Ceased to be interested in the balance of 68,618 ordinary shares under
the original conditional award.



P M Maynard:

Award: 50,264 ordinary shares being 62.5% of the original conditional award.

Balance: Ceased to be interested in the balance of 30,157 ordinary shares under
the original conditional award.



M G A McLintock:

Award: 36,597 ordinary shares being 62.5% of the original conditional award.

Balance: Ceased to be interested in the balance of 21,958 ordinary shares under
the original conditional award.



M E Tucker:

Award: 223,011 ordinary shares being 62.5% of the original conditional award.

Balance: Ceased to be interested in the balance of 133,806 ordinary shares under
the original conditional award.



P Vacassin:

Award: 14,718 ordinary shares being 62.5% of the original conditional award.

Balance: Ceased to be interested in the balance of 8,830 ordinary shares under
the original conditional award.







24. Name of contact and telephone number for queries

Jennie Webb, Shareholder Services Administrator, 020 7548 2027



Name of duly authorised officer of issuer responsible for making notification

Penny Follows, Shareholder Services and Share Plans Manager, 020 7548 3821



Date of notification

17 April 2008



Prudential plc is not affiliated in any manner with Prudential Financial Inc, a
company whose principal place of business is in the United States of America







Notes: This form is intended for use by an issuer to make an RIS notification
required by DR 3.3.




(1)      An issuer making a notification in respect of a transaction relating to 
         the shares or debentures of the issuer should complete boxes 1 to 16, 
         23 and 24.
(2)      An issuer making a notification in respect of a derivative relating the 
         shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 16, 23 
         and 24.
(3)      An issuer making a notification in respect of options granted to a
         director/person discharging managerial responsibilities should complete 
         boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument 
         relating to the shares of the issuer (other than a debenture) should 
         complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.









END


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