Director/PDMR Shareholding

Prudential PLC
29 June 2006

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)        An issuer making a notification in respect of a transaction relating 
           to the shares or debentures of the issuer should complete boxes 1 to 
           16, 23 and 24.
(2)        An issuer making a notification in respect of a derivative relating 
           the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 
           16, 23 and 24.
(3)        An issuer making a notification in respect of options granted to a 
           director/person discharging managerial responsibilities should 
           complete boxes 1 to 3 and 17 to 24.
(4)        An issuer making a notification in respect of a financial instrument 
           relating to the shares of the issuer (other than a debenture) should 
           complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

Prudential plc, Egg Banking plc, - iii

3. Name of person discharging managerial responsibilities/director

Philip Broadley, Nick Prettejohn

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Director named above

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

BWCI Trust Company Limited

8 State the nature of the transaction

Awards given under the Prudential Group Performance Plan and Prudential Business
Unit Performance Plan as set out in Section 9. These two plans were approved at
the Prudential plc AGM on 18 May 2006.

 9. Number of shares, debentures or financial instruments relating to shares
acquired

Philip Broadley

- Prudential Group Performance Plan - 170,127 ordinary shares

Nick Prettejohn

- Prudential Group Performance Plan - 149,964 ordinary shares

- Prudential Business Unit Performance Plan - 74,982 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

Philip Broadley - less than 0.008%

Nick Prettejohn - less than 0.01%

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

N/A

14. Date and place of transaction

29 June 2006, London

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

Philip Broadley - 766,019 ordinary shares, less than 0.04%

Nick Prettejohn - 298,356 ordinary shares, less than 0.02%



16. Date issuer informed of transaction

29 June 2006

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Jennie Webb, Group Secretarial, 020 7548 2027

Name and signature of duly authorised officer of issuer responsible for making
notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

29 June 2006

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America

END


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