Director/PDMR Shareholding

Prudential PLC
15 March 2007

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)        An issuer making a notification in respect of a transaction relating to the shares or debentures of the
           issuer should complete boxes 1 to 16, 23 and 24.
(2)        An issuer making a notification in respect of a derivative relating the shares of the issuer should complete
           boxes 1 to 4, 6, 8,13, 14, 16, 23 and 24.
(3)        An issuer making a notification in respect of options granted to a director/person discharging managerial
           responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)        An issuer making a notification in respect of a financial instrument relating to the shares of the issuer
           (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

iii

3. Name of person discharging managerial responsibilities/director

P A J Broadley - Prudential plc, Egg Banking plc (iii)

M G A McLintock - Prudential plc (i)

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Persons referred to in 3 above

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Prudential plc ordinary shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Persons referred to in 3 above

8 State the nature of the transaction

Release of Deferred Share Award awarded in August 2004 under the Prudential
Annual Incentive Plan

9. Number of shares, debentures or financial instruments relating to shares
acquired

P A J Broadley - 6,387 ordinary shares

M G A McLintock - 57,121 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

P A J Broadley - Less than 0.0003%

M G A McLintock - Less than 0.003%

11. Number of shares, debentures or financial instruments relating to shares
disposed

P A J Broadley - 2,625 ordinary shares - Release of shares awarded under the
Deferred Share Award in August 2004. At the time of release 2,625 ordinary
shares were sold at £6.675 in order to satisfy a PAYE and NIC liability as per
the terms of the award.

M G A McLintock - 23,467 ordinary shares - Release of shares awarded under the
Deferred Share Award in August 2004. At the time of release 23,467 ordinary
shares were sold at £6.675 in order to satisfy a PAYE and NIC liability as per
the terms of the award.

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

P A J Broadley - Less than 0.0002%

M G A McLintock - Less than 0.001%

13. Price per share or value of transaction

£6.675

14. Date and place of transaction

London, 15 March 2007

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

P A J Broadley - 632,864 ordinary shares, less than 0.03%

M G A McLintock - 458,053 ordinary shares, less than 0.02%

16. Date issuer informed of transaction

15 March 2007

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information



24. Name of contact and telephone number for queries

Penny Follows, Group Secretariat, 020 7548 3821

25.Name and signature of duly authorised officer of issuer responsible for
making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

15 March 2007

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America





END


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