Director/PDMR Shareholding

Prudential PLC
19 July 2005

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)        An issuer making a notification in respect of a transaction relating 
           to the shares or debentures of the issuer should complete boxes 1 to 
           16, 23 and 24.

(2)        An issuer making a notification in respect of a derivative relating 
           the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14, 
           16, 23 and 24.

(3)        An issuer making a notification in respect of options granted to a 
           director/person discharging managerial responsibilities should 
           complete boxes 1 to 3 and 17 to 24.

(4)        An issuer making a notification in respect of a financial instrument 
           relating to the shares of the issuer  (other than a debenture) should 
           complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

ii

3. Name of person discharging managerial responsibilities/director

RA Burrows, AM Crossley, PM Maynard

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

Prudential Services Limited Share Incentive Plan Trust (the Trust)

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

see section 8

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ordinary shares of 5p each

7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

Prudential Services Limited Share Incentive Plan Trust (the Trust)



8 State the nature of the transaction

A purchase was made on 8 July 2005 of 1,226 ordinary shares in the Company by
Yorkshire Building Society (the Trustee of the Trust) at a price of £5.1449 per
share for the purpose of satisfying the purchase of ordinary shares by eligible
employees (including executive directors and persons discharging managerial
responsibility) who have elected to join the Prudential Services Limited Share
Incentive Plan (the Plan) and are therefore potential beneficiaries under the
Trust for July 2005. The Plan has been approved by the Inland Revenue as a share
incentive plan under the Income Tax (Earnings and Pensions) Act 2003.



Following the transaction the Trustee will hold 3,669 ordinary shares, all of
which are held on behalf of eligible employees pursuant to the terms of the
Plan, as previously announced on 11 July 2005 .



The number of ordinary shares purchased on 8 July 2005 on behalf of the persons
discharging managerial responsibility participating in the Plan were as follows:

 RA Burrows - 30 ordinary shares

 AM Crossley - 30 ordinary shares

 PM Maynard - 30 ordinary shares



9. Number of shares, debentures or financial instruments relating to shares
acquired

RA Burrows - 30 ordinary shares

AM Crossley - 30 ordinary shares

PM Maynard - 30 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

RA Burrows - less than 0.000002%

AM Crossley - less than 0.000002%

PM Maynard - less than 0.000002%

11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

£5.1449

14. Date and place of transaction

8 July 2005, London

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

RA Burrows - 104,902 ordinary shares, less than 0.005%

AM Crossley - 138,786 ordinary shares, less than 0.006%

PM Maynard - 271,658 ordinary shares, less than 0.02%

16. Date issuer informed of transaction

18 July 2005

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following
notification

N/A

23. Any additional information



24. Name of contact and telephone number for queries

Anne Newman, Group Secretarial, 020 7548 3229

Name and signature of duly authorised officer of issuer responsible for making
notification

Robert Walker, Deputy Group Secretary, 020 7548 3848

Date of notification

19 July 2005

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a
company whose principal place of business is in the United States of America

END


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