Director Shareholding

Prudential PLC
06 January 2004


6 January 2004

Prudential plc

No of Reports in announcement: 1



Schedule 11 - Notification of Interests of Directors and Connected Persons
Holders in Prudential plc



 1. Name of director:

    Mark Norbom


 2. Please state whether notification indicates that it is in respect of holding
    of the director named in 1 above or holding of that person's spouse or
    children under the age of 18 or in respect of a non-beneficial interest:

    Director named above


 3. Name of registered holder(s) and, if more than one holder, the number of
    shares held by each of them (if notified):

    awaiting confirmation


 4. Please state whether notification relates to a person(s) connected with the
    director named in 1 above and identify the connected person(s):

    See 2 above


 5. Please state the nature of the transaction. For PEP transactions please
    indicate whether general/single/Company on PEP and if discretionary/
    non-discretionary:

    Mark Norbom was interested in shares in Prudential plc and Egg plc (as set
    out in 6 below) as at 1 January 2004, being the date on which he became a
    director of Prudential plc, and whose appointment was previously announced
    on 22 December 2003.


 6. Number of shares/amount of stock acquired:

    Prudential plc: 1,250 ADRs, representing 2,500 ordinary shares

    Egg plc: Nil


 7. Percentage of issued class:

    Less than 0.0002%


 8. Number of shares/amount of stock disposed:

    N/a


 9. Percentage of issued class:

    N/a


10. Class of security:

    Prudential plc: ADRs, whereby 1 ADR represents 2 shares of 5p each

    Egg plc: Shares of 50p each


11. Price per share:

    N/a


12. Date of transaction:

    See 5 above


13. Date company informed:

    5 January 2004


14. Total holding following this transaction:

    Prudential plc: 1,250 ADRs

    Egg plc: Nil


15. Total percentage holding of issued class following this notification:

    Less than 0.0002%



    If a director has been granted options by the company, please complete the
    following fields:

16. Date of grant:

    N/a


17. Period during which or date on which exercisable:

    N/a


18. Total amount paid (if any) for grant of the option:

    N/a


19. Description of shares or debentures involved: class, number:

    N/a


20. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at time of exercise:

    N/a


21. Total number of shares or debentures over which options held following this
    notification:


        N/a





Additional information:



                              -ENDS-





Contact name for Enquiries

Sylvia Mitchell

020 7548 3826

Company official responsible for making notification

John Price, Deputy Group Secretary

020 7548 3805


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