Director Shareholding

Prudential PLC
04 August 2004


4 August 2004

PRUDENTIAL PLC ANNOUNCEMENT

Schedule 11 - Notification of Interests of Directors and Connected Persons

Holders in Prudential plc


No of Reports in announcement: 1

 1. Name of director:

    Jonathan W Bloomer

 2. Please state whether notification indicates that it is in respect of holding
    of the director named in 1 above or holding of that person's spouse or
    children under the age of 18 or in respect of a non-beneficial interest:

    Director named above


 3. Name of registered holder(s) and, if more than one holder, the number of
    shares held by each of them (if notified):

    Director named above


 4. Please state whether notification relates to a person(s) connected with the
    director named in 1 above and identify the connected person(s):

    N/A


 5. Please state the nature of the transaction. For PEP transactions please
    indicate whether general/single/Company on PEP and if discretionary/
    non-discretionary:

    Exercise of options granted on 26 April 1995 under the Prudential Executive
    Share Option Scheme.


 6. Number of shares/amount of stock acquired:

    423,500


 7. Percentage of issued class:

    Less than 0.003%


 8. Number of shares/amount of stock disposed:

    N/A


 9. Percentage of issued class:

    N/A


10. Class of security:

    Ordinary shares of 5p each in Prudential plc


11. Price per share:

    £3.15


12. Date of transaction:

    3 August 2004


13. Date company informed:

    3 August 2004


14. Total holding following this transaction:

    1,640,813


15. Total percentage holding of issued class following this notification:

    Less than 0.09%



    If a director has been granted options by the company, please complete the
    following fields:


16. Date of grant:

    N/A


17. Period during which or date on which exercisable:

    N/A


18. Total amount paid (if any) for grant of the option:

    N/A


19. Description of shares or debentures involved: class, number:

    N/A


20. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at time of exercise:

    N/A


21. Total number of shares or debentures over which options held following this
    notification:


    N/A

Additional information:



                              -ENDS-

Contact name for Enquiries

Jennie Webb

020 7548 6027

Company official responsible for making notification

John Price, Deputy Group Secretary

020 7548 3805



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