Director Shareholding

Prudential PLC
03 September 2004

                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1. Name of company
 Prudential plc



2. Name of director
 Mark Norbom



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest
 Director named above



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)
 BWCI Trust Company Limited



5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)
 N/A



6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary
Award of shares under the Prudential Employee Share Trust - see additional information



7. Number of shares / amount of stock acquired
 554,574 ordinary shares - see additional information



8. Percentage of issued class
Less than 0.03%



9. Number of shares/amount of stock disposed
 N/A



10. Percentage of issued class
 N/A



11. Class of security
 Ordinary shares of 5p each



12. Price per share
See additional information



13. Date of transaction
3 September 2004



14. Date company informed
3 September 2004



15. Total holding following this notification
747,885 shares



16. Total percentage holding of issued class following this notification
Less than 0.04%



If a director has been granted options by the company please complete the
following boxes.

17. Date of grant
 N/A



18. Period during which or date on which exercisable
 N/A



19. Total amount paid (if any) for grant of the option
 N/A



20. Description of shares or debentures involved: class, number
 N/A



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise
 N/A



22. Total number of shares or debentures over which options held following this
notification
 N/A



23. Any additional information
14,622 shares capable of being released to Mr M Norbom on 1 January 2005

14,622 shares capable of being released to Mr M Norbom on 1 January 2006

85,173 shares capable of being released to Mr M Norbom on 1 January 2007

30,118 shares capable of being released to Mr M Norbom on 1 January 2008

14,622 shares capable of being released to Mr M Norbom on 1 January 2009

395,417 shares capable of being released to Mr M Norbom on 20 February 2013



24. Name of contact and telephone number for queries
 Jennie Webb, 0207 548 6027



25. Name and signature of authorised company official responsible for making
this notification
Bob Walker, Deputy Group Secretary, 020 7548 3848
Date of Notification

3 September 2004





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