Director Shareholding

Prudential PLC
31 August 2004


                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1. Name of company

Prudential plc



2. Name of director

Philip Broadley


Michael McLintock



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest

Directors named above



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)

BWCI Trust Company Limited



5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)

N/A



6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary

Shares acquired by scrip dividend on Deferred Share Award under the Prudential
Annual Incentive Plan



7. Number of shares / amount of stock acquired

Philip Broadley - 132 shares

Michael McLintock - 1,183 shares



8. Percentage of issued class

Philip Broadley - Less than 0.000007%

Michael McLintock - Less than 0.00006%



9. Number of shares/amount of stock disposed

N/A



10. Percentage of issued class

N/A



11. Class of security

Ordinary shares of 5p each



12. Price per share

£4.484



13. Date of transaction

31 August 2004



14. Date company informed

31 August 2004



15. Total holding following this notification

Philip Broadley - 438,504 shares

Michael McLintock - 236,560 shares



16. Total percentage holding of issued class following this notification

Philip Broadley - Less than 0.03%

Michael McLintock - Less than 0.02%



If a director has been granted options by the company please complete the
following boxes.

17. Date of grant

N/A



18. Period during which or date on which exercisable

N/A



19. Total amount paid (if any) for grant of the option

N/A



20. Description of shares or debentures involved: class, number

N/A



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise

N/A



22. Total number of shares or debentures over which options held following this
notification

N/A



23. Any additional information

This scrip dividend relates to shares held in trust under the Prudential Annual
Incentive Plan



24. Name of contact and telephone number for queries

Jennie Webb, 020 7548 6027



25. Name and signature of authorised company official responsible for making
this notification

Robert Walker, Deputy Group Secretary, 020 7548 3848



Date of Notification

31 August 2004


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