Director Shareholding

Prudential PLC 31 August 2004 SCHEDULE 11 NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS 1. Name of company Prudential plc 2. Name of director Philip Broadley Michael McLintock 3. Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that person's spouse or children under the age of 18 or in respect of a non-beneficial interest Directors named above 4. Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them (if notified) BWCI Trust Company Limited 5. Please state whether notification relates to a person(s) connected with the director named in 2 above and identify the connected person(s) N/A 6. Please state the nature of the transaction. For PEP transactions please indicate whether general/single co PEP and if discretionary/non discretionary Shares acquired by scrip dividend on Deferred Share Award under the Prudential Annual Incentive Plan 7. Number of shares / amount of stock acquired Philip Broadley - 132 shares Michael McLintock - 1,183 shares 8. Percentage of issued class Philip Broadley - Less than 0.000007% Michael McLintock - Less than 0.00006% 9. Number of shares/amount of stock disposed N/A 10. Percentage of issued class N/A 11. Class of security Ordinary shares of 5p each 12. Price per share £4.484 13. Date of transaction 31 August 2004 14. Date company informed 31 August 2004 15. Total holding following this notification Philip Broadley - 438,504 shares Michael McLintock - 236,560 shares 16. Total percentage holding of issued class following this notification Philip Broadley - Less than 0.03% Michael McLintock - Less than 0.02% If a director has been granted options by the company please complete the following boxes. 17. Date of grant N/A 18. Period during which or date on which exercisable N/A 19. Total amount paid (if any) for grant of the option N/A 20. Description of shares or debentures involved: class, number N/A 21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at time of exercise N/A 22. Total number of shares or debentures over which options held following this notification N/A 23. Any additional information This scrip dividend relates to shares held in trust under the Prudential Annual Incentive Plan 24. Name of contact and telephone number for queries Jennie Webb, 020 7548 6027 25. Name and signature of authorised company official responsible for making this notification Robert Walker, Deputy Group Secretary, 020 7548 3848 Date of Notification 31 August 2004 This information is provided by RNS The company news service from the London Stock Exchange

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Prudential (PRU)
UK 100

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