Director Shareholding

Prudential PLC
01 November 2004


PRUDENTIAL PLC ANNOUNCEMENT

Schedule 11 - Notification of Interests of Directors and Connected Persons


No of Reports in announcement: 1

 1. Name of director:

    Jonathan Bloomer

 2. Please state whether notification indicates that it is in respect of holding
    of the director named in 1 above or holding of that person's spouse or
    children under the age of 18 or in respect of a non-beneficial interest:

    Director named above and spouse, A E J Bloomer

 3. Name of registered holder(s) and, if more than one holder, the number of
    shares held by each of them (if notified):

    Jonathan Bloomer 25,390 shares, A E J Bloomer 7,950 shares, Strand Nominees
    651,759 shares, Charles Stanley Asset Management ISA 916 shares

 4. Please state whether notification relates to a person(s) connected with the
    director named in 1 above and identify the connected person(s):

    N/A

 5. Please state the nature of the transaction. For PEP transactions please
    indicate whether general/single/Company on PEP and if discretionary/
    non-discretionary:

    See additional information

 6. Number of shares/amount of stock acquired:

    N/A

 7. Percentage of issued class:

    N/A

 8. Number of shares/amount of stock disposed:

    See additional information

 9. Percentage of issued class:

     N/A

10. Class of security:

    Prudential plc ordinary 5p

11. Price per share:

    See additional information

12. Date of transaction:

    29 October 2004

13. Date company informed:

    29 October 2004

14. Total holding following this transaction:

    1,640,813 ordinary Prudential plc shares

15. Total percentage holding of issued class following this notification:

    Less than 0.09%

    If a director has been granted options by the company, please complete the
    following fields:

16. Date of grant:

    N/A

17. Period during which or date on which exercisable:

    N/A

18. Total amount paid (if any) for grant of the option:

    N/A

19. Description of shares or debentures involved: class, number:

    N/A

20. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at time of exercise:

    N/A

21. Total number of shares or debentures over which options held following this
    notification:


        N/A



Additional information:

Jonathan Bloomer

Sale of 86,030 nil paid rights, at various prices between 97p and 98p, on
678,065 shares held variously in own name, Strand Nominees and ISA. All the
proceeds of the sale of these nil paid rights will be used to subscribe for new
shares in the Rights Issue.

A E J Bloomer

Sale of 1,009 nil paid rights, at various prices between 97p and 98p, on 7,950
shares held in own name. All the proceeds of the sale of these nil paid rights
will be used to subscribe for new shares in the Rights Issue.



                              -ENDS-

Contact name for Enquiries

Penny Follows

020 7548 3821

Company official responsible for making notification

John Price, Deputy Group Secretary

020 7548 3805


                      This information is provided by RNS
            The company news service from the London Stock Exchange