Director Shareholding

Prudential PLC
25 October 2004

PRUDENTIAL PLC ANNOUNCEMENT

Schedule 11 - Notification of Interests of Directors and Connected Persons



No of Reports in announcement: 1

 1. Name of director:

    Philip Broadley
 2. Please state whether notification indicates that it is in respect of holding
    of the director named in 1 above or holding of that person's spouse or
    children under the age of 18 or in respect of a non-beneficial interest:

    N/A
 3. Name of registered holder(s) and, if more than one holder, the number of
    shares held by each of them (if notified):

    N/A
 4. Please state whether notification relates to a person(s) connected with the
    director named in 1 above and identify the connected person(s):

    N/A
 5. Please state the nature of the transaction. For PEP transactions please
    indicate whether general/single/Company on PEP and if discretionary/
    non-discretionary:

    See additional information
 6. Number of shares/amount of stock acquired:

    2,609 ordinary Prudential plc shares
 7. Percentage of issued class:

    Less than 0.0002%
 8. Number of shares/amount of stock disposed:

    N/A
 9. Percentage of issued class:

     N/A
10. Class of security:

    Prudential plc ordinary 5p
11. Price per share:

    See additional information
12. Date of transaction:

    22 October 2004
13. Date company informed:

    22 October 2004
14. Total holding following this transaction:

    443,722 ordinary Prudential plc shares
15. Total percentage holding of issued class following this notification:

    Less than 0.03%

    If a director has been granted options by the company, please complete the
    following fields:
16. Date of grant:

    N/A
17. Period during which or date on which exercisable:

    N/A
18. Total amount paid (if any) for grant of the option:

    N/A
19. Description of shares or debentures involved: class, number:

    N/A
20. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at time of exercise:

    N/A
21. Total number of shares or debentures over which options held following this
    notification:


        N/A



Additional information:

Philip Broadley

Purchase of 2,500 Prudential ordinary 5p shares at £3.9875

Sale of 535 nil paid rights on 3,210 shares held in an ISA for £480.48 and
purchase of 100 Prudential ordinary 5p shares for £397.94.

Gillian Broadley

Sale of 81 nil paid rights on 490 shares held in an ISA for £71.10 and purchase
of 9 Prudential ordinary 5p shares for £35.52.





                              -ENDS-

Contact name for Enquiries

Jennie Webb
020 7548 6027

Company official responsible for making notification
John Price, Deputy Group Secretary
020 7548 3805





                      This information is provided by RNS
            The company news service from the London Stock Exchange