Doc re. Scrip Dividend

Prudential PLC
23 March 2005





Date: 23 March 2005

PRUDENTIAL PLC SCRIP DIVIDEND

Prudential plc announces that the reference price for the fully paid extra
shares to be issued to shareholders who elect to receive the scrip dividend
alternative for the 2004 final dividend is 481.70 pence per share.

The reference price is calculated as the average of the middle market quotations
for the Company's shares as derived from the Daily Official List of the London
Stock Exchange for the five business days which commenced on 16 March 2005.

Further details of the scrip dividend alternative will be mailed to shareholders
in mid April 2005.







Name of contact & telephone numbers for queries:

Group Secretarial

Penny Follows 020 7548 3821

Jennie Webb 020 7548 2027












                      This information is provided by RNS
            The company news service from the London Stock Exchange