Insrnce & Invstmnt Sales Up

PRUDENTIAL CORPORATION PLC
19 October 1999




           PRUDENTIAL THIRD QUARTER 1999 NEW BUSINESS RESULTS


Total long term insurance and investment premiums up 60% to #9.7bn

UK insurance and investment premiums up 66% to #5.9bn

Jackson National Life premiums up 35% to #3.2bn
Asian insurance premiums more than doubled to #177m; 
investment product sales in India totalled #382m

egg: deposits reach #7bn; egg: card customers exceed 50,000


Prudential's group-wide operations enjoyed a record third quarter in 1999, and
total insurance and investment sales of #9.7bn for the first nine months of
1999 were up 60% compared to 1998. In addition, banking deposits now stand at
#7.7bn, including #7bn of egg: deposits.

In the UK, total insurance and investment premiums were up 66% over 1998 to
#5.9bn.  Excluding the first time contribution from M&G of #383m, UK sales are
55% ahead of 1998.  This increase predominantly reflects the continued strong
growth of the IFA channel, up 87% to #4.3bn, benefiting from #1.1bn of bulk
annuity sales in July.  The IFA channel now accounts for almost three quarters
of UK insurance and investment sales.

Overseas, Jackson National Life sales continue to out-perform 1998 and are 35%
ahead of prior year at #3.2bn.  Variable annuity sales continue to be more than
double prior year volumes at #938m.  Third quarter fixed annuity sales of #257m
were 50% ahead of third quarter 1998.

In Asia, new business premiums are now more than four times 1998 volumes.
Insurance sales have more than doubled to #177m, while mutual funds in India
were #382m, compared to the four months' sales of #36m in 1998.

UK banking operations continue to perform strongly, with #7.7bn of deposits and
the mortgage book at #1.4bn.  Total banking customers at 30 September 1999 now
exceed 700,000, including in excess of 600,000 egg: customers. egg: has accepted
in excess of 50,000 credit card customers to its new egg: card in the four weeks
since launch.

Group chief executive Sir Peter Davis commented:

'The quarter three new business figures represent another very strong
performance, and further confirmation of our successful strategy of broadening
distribution reach and increasing product choice both in the UK and abroad. By
July of this year we had achieved insurance and investment sales equivalent to
the whole of 1998.

In the UK, our IFA channel continues to perform impressively, and I am
especially pleased by the performance of M&G, now successfully integrated into
the group, and our gains in the bulk annuity market.

At egg: deposit in-flows continue at an encouraging rate with the growth
reflecting the expected slowdown following the move to internet only
applications in April, and we have been very pleased by the response to our new
egg: card.

In the US, variable annuity sales are more than double 1998's level and
Jackson is now a top 20 provider of variable annuities.'


UK Operations

IFA Channels

In the nine months to September 1999, IFA insurance and investment sales were up
87% to #4.3bn.  This reflects the continued strong sales of Prudence
Bond, totalling #1.4bn compared with #0.9bn in 1998, and the inclusion of five
months of M&G sales.  In addition, the impact of two major bulk annuities sold
by Prudential Annuities in July, added #1.1bn to the result. Excluding the
impact of the bulk annuities, IFA sales are 40% ahead of prior year.  IFA sales
now account for almost three quarters of UK sales (1998: 65%). M&G sales (IFA
and direct) for the five months to 30th September 1999 were #383m, up 45% on the
same period last year. 

Prudential Retail 

Consultant productivity continues to improve at Prudential Retail: insurance and
investment sales are 17% ahead of 1998 at #1.4bn, while over the same period,
sales force headcount has fallen by a third to less than 2,500. 1999 has seen a
shift away from our traditional regular premium pension products, with strong
growth in single premium investment bonds. Mortgage sales continue to perform
creditably, with over #500m of Prudential branded mortgage business written in
1999 to date. egg: and Prudential Banking

Since the half year, there have been a number of egg: initiatives: the egg:
card launch in September, the egg: shopping zone on the web site, and the
announcement of the intention to launch a supermarket for unit trusts and on
line share dealing facilities.

Jackson National Life

Total insurance and investment sales were 35% ahead of 1998 at #3.2bn, with
variable annuities more than double prior year at #938m. The improvement over
1998 primarily reflects the continued strong performance of variable
annuities together with the success of promotional activity in the third
quarter.

Fixed annuities are 3% ahead of prior year, after a slow start to the year,
benefiting from the increasing US interest rates in August and September. Third
quarter fixed annuity sales of #257m were 50% ahead of third quarter 1998.  In
addition, total guaranteed investment contracts sales were 21% ahead of 1998,
benefiting from the inclusion of #440m of the new European Medium Term Note
sourced funding agreements.

Asia

Total insurance and investment sales in Asia have more than quadrupled compared
to the corresponding period in 1998.

Total insurance sales more than doubled to #177m due to strong single premium
sales of PruInvestor Bond in Singapore.

Mutual fund sales in India reached #382m for the nine months to 30 September.
Two new open-ended funds - a tax saving fund and a gilt fund - were launched in
the period. Gross redemptions in the period were #168m reflecting the liquid
nature of the money market funds.



Enquiries
Jeremy Reynolds / Kevin Russell
Prudential Media Relations
Tel: [phone] / 3723

Carys Walshe
Investor Relations
Tel: [phone]




            PRUDENTIAL PLC - 1999 NEW BUSINESS PREMIUMS - QUARTER 3

Schedule 1

                Single                 Regular                  Total
         1999    1998  +/- (%)   1999    1998  +/- (%)   1999    1998  +/- (%)
          #m      #m              #m      #m              #m      #m
          
UK Operations
IFA Channel:
Individual
Pensions  156     168    (7%)     35       32     9%      191     200    (5%)
Corporate
Pensions  504     361    40%      56       44    27%      560     405     38%
Life    1,549   1,073    44%      58       53     9%    1,607   1,126     43%
Annui-
ties    1,637     494   231%       -        -     0%    1,637     494    231%
Investment
Products  251      44   470%       4        -     0%      255      44    480%
----------------------------------------------------------------------------
Sub-
Total   4,097   2,140    91%     153      129    19%    4,250   2,269     87%
DSS
Rebates    50      33    52%       -        -     0%       50      33     52%
----------------------------------------------------------------------------
Total   4,147   2,173    91%     153      129    19%    4,300   2,302     87%
(Schedule 2) 
-----------------------------------------------------------------------------


M&G (Direct):
Investment
Products 124       -     0%        4       -      0%      128        -     0%
-----------------------------------------------------------------------------
Total    124       -     0%        4       -      0%      128        -     0%
-----------------------------------------------------------------------------


Prudential Retail:
Individual
Pensions  27      32    (16%)     40       60    (33%)     67       92  (27%)
Corporate
Pensions   4       3     33%      30       36    (17%)     34       39  (13%)
Life     664     454     46%      40       43     (7%)    704      497  (42%)
Annui-
ties     419     348     20%       -        -      0%     419      348    20%
Investment
Products  33      70    (53%)      6       12    (50%)     39       82  (52%)
----------------------------------------------------------------------------
Sub-
Total   1,147    907     26%     116      151    (23%)  1,263    1,058   19%
DSS
Rebates   175    175     0%        -      -       0%      175      175    0%
----------------------------------------------------------------------------
Total   1,322  1,082    22%       116    151    (23%)   1,438    1,233   17%
-----------------------------------------------------------------------------



Total UK Operations:
Individual
Pensions  183    200   (9%)       75     92     (18%)    258       292  (12%)
Corporate
Pensions  508    364   40%        86     80       8%     594       444   34%
Life    2,213  1,527   45%        98     96       2%   2,311     1,623   42%
Annui-
ties    2,056    842  144%         -      -       0%   2,056       842  144%
Investment
Products  408    114  258%        14     12      17%     422       126  235%
----------------------------------------------------------------------------
Sub-
Total   5,368  3,047   76%       273    280      (3%)   5,641    3,327   70%
DSS
Rebates   225    208    8%         -      -       0%      225      208    8%
----------------------------------------------------------------------------
Total UK
Opera-
tions   5,593  3,255   72%       273    280      (3%)   5,866    3,535   66%
-----------------------------------------------------------------------------


Jackson National Life:
Fixed
Annui-
ties     570    553    3%         -      -        0%      570      553    3%
Equity
Linked
Index
Annui-
ties     313    226   38%         -      -        0%      313      226   38%
Variable
Annui-
ties     938    441  113%         -      -        0%      938      441  113%
Guaranteed
Investment
Contracts962  1,160 (17%)        -       -        0%      962    1,160  (17%)
GIC -
European
Medium Term
Note     440     -    0%         -       -        0%      440       -     0%
Life       -     -     0%        18       21      (14%)     18      21  (14%)
-----------------------------------------------------------------------------
Sub -
Total  3,223  2,380    35%       18       21     (14%)   3,241    2,401   35%
------------------------------------------------------------------------------


Prudential Asia:
Insurance
Products 116     30    287%      61       56       9%     177        86  106%
Investment
Products 382     36    961%       -        -       0%     382        36  961%
----------------------------------------------------------------------------
Sub-
Total    498     66    655%      61       56       9%     559       122  358%
-----------------------------------------------------------------------------

Group Total:
Insurance Pro-
ducts  8,524  5,551     54%     338      345       (2%) 8,862    5,896    50%
Investment Pro-
ducts    790    150    427%      14       12        17%   804      162   396%
----------------------------------------------------------------------------
Group
Total  9,314  5,701     63%     352      357       (1%) 9,666    6,058    60%
----------------------------------------------------------------------------

                        1999    1998
                         #m      #m
 UK Banking Products
 Funds Under Management:
 Prudential
 Banking                 640     924
 egg:                  7,032       -
                     ----------------
 Total                 7,672     924
                     ----------------

 Mortgage Book:
 Prudential
 Banking              1,140     532
 egg:                   233       -
                    ----------------
 Total                1,373     532
                    ----------------


General Insurance
UK Gross Premiums
Written                242      236






Schedule 2

                Single                 Regular                  Total
         1999    1998  +/- (%)   1999    1998  +/- (%)   1999    1998  +/-(%)
           #m      #m              #m      #m              #m      #m

UK Operations
Retail IFA:
Individual
Pensions  124     168    (26%)     34      32        6%    158     200   (21%)
Corporate
Pensions   83      35     137%     10      13      (23%)    93      48    94%
Life    1,542   1,073      44%     57      53        8%  1,599   1,126    42%
Annuities  93      71      31%      -       -        0%     93      71    31%
Investment
Products   39      44     (11%)     2       -        0%     41      44   (7%)
----------------------------------------------------------------------------
Sub-
Total   1,881   1,391      35%    103      98         5% 1,984   1,489   33%
DSS
Rebates    50      33      52%      -       -         0%    50      33   52%
----------------------------------------------------------------------------
Total   1,931   1,424      36%    103      98         5% 2,034   1,522   34%
-----------------------------------------------------------------------------


Prudential Corporate:
Corporate
Pensions  421     326       29%    46      31        48%   467     357    31%
Annuities 104     106       (2%)    -       -         0%   104     106   (2%)
----------------------------------------------------------------------------
Total     525     432       22%    46      31        48%   571     463    23%
----------------------------------------------------------------------------
Prudential Annuities:
Annui-
ties    1,440     317       354%   -       -          0% 1,440     317   354%
----------------------------------------------------------------------------
M&G IFA:
Individual
Pensions   32       -         0%    1      -          0%    33       -     0%
Life        7       -         0%    1      -          0%     8       -     0%
Investment
Products  212       -         0%    2      -          0%   214       -     0%
----------------------------------------------------------------------------
Total     251       -         0%    4      -          0%   255       -     0%
----------------------------------------------------------------------------
Total IFA
Channel 4,147    2,173       91%  153     129        19% 4,300   2,302    87%
-----------------------------------------------------------------------------


M&G Summary (IFA + Direct):
Individual
Pensions   32      -         0%     1      -           0%   33     -     0%
Corporate
Life        7      -         0%     1      -           0%    8     -     0%
Investment
Products  336      -         0%     6      -           0%  342     -     0%
----------------------------------------------------------------------------
Total     375      -         0%     8      -           0%  383     -     0%
-----------------------------------------------------------------------------


Notes to Schedules:
1. The table above analyses UK IFA channel sales by business unit and provides
a summary of the M&G new business premiums for the five month period from
acquisition to 30 September.
2. The figures for overseas operations have been calculated using average
exchange rates.  The applicable rate for Jackson National Life is 1.61
(September 1998 - 1.65).  After adjusting for the impact of foreign currency
movements, the Group's single premiums sales increased by 62%, and regular
premium sales fell by 2%.
3. The 1998 figures exclude the results of the Australian and New Zealand
operations that were sold in that year.
4. The expected 1999 DSS Rebates have been recognised in full in quarter one,
whereas previously Retail IFA included DSS Rebates on a cash received basis.
The Retail IFA figure for 1998 has accordingly been restated, resulting in an
increase in single premiums from #11m to #33m.