Investor Meeting - Asia

Prudential PLC
22 April 2008



For immediate release: 07:00am Tuesday 22 April 2008


Prudential plc hosts investor and analyst visit in Asia



Prudential plc is hosting a two day visit to Hong Kong and Indonesia for
investors and analysts on 22 and 23 April 2008 covering the Group's Asian
operations.



Prudential's Asian life and retail fund management businesses have achieved
significant, sustained and profitable growth for over a decade. In 2007,
embedded value operating profit before tax from the region exceeded £1 billion
for the first time.



With continuing strong growth and the increasing scale of the in-force business
the region accounted for 54 per cent of the Group's new business profit and 41
per cent of the Group's life embedded value operating profit in 2007.



Asian life new business APE increased by 44 per cent in 2007 and was up 30 per
cent in the first quarter of 2008 compared to the same period in 2007.



The fund management business increased operating profit by 53 per cent in 2007
to £72 million and is now a material contributor to the Group.



As a sign of the Group's ongoing confidence in our growth prospects across the
region we announced at our 2007 preliminary results in March that we expect to
deliver, one year earlier than previously stated, on our target of at least
doubling 2005 new business profit by 2009. Achieving this target would represent
a compound annual growth rate in Asian new business profit of over 25 per cent
between 2005 and 2008.



Importantly, as each of our businesses in the region continues to develop the
contribution of Asia to the Group's IFRS operating profit will increase.



We are confident that the combination of the enormous and growing market
opportunity in Asia and our advantaged platform will deliver material gains in
performance in terms of profitable growth, statutory profit and cash.



Barry Stowe, Chief Executive, Prudential Corporation Asia said:



'Asia is evolving in unprecedented ways with significant and positive
implications for our business. Prudential's platform in Asia is unique in terms
of its scope, scale and capabilities. We have a proven track record of
delivering on our commitments, both financial and strategic, and we will
continue to deliver strong growth that outperforms the competition.'



Please visit our website:

(http://www.prudential.co.uk/prudential-plc/investors/resultspresentations/
businesspresentations/) to view:



•   Interviews with Barry Stowe, Chief Executive, Prudential Corporation
    Asia and Sandeep Malik, Chief Financial Officer, Prudential Corporation Asia
    which will be available from 07.00 UK time on 22 April.

•   Presentations from sessions on 22 April 2008 in Hong Kong which will be
    available from 07.00 UK time on 22 April.

•   Presentations from sessions on 23 April 2008 in Indonesia which will be
    available from 07.00 UK time on 23 April.

ENDS

Enquiries:




Media                                   Investors/Analysts
Jon Bunn                 020 7548 3559  James Matthews             020 7548 3561
William Baldwin-Charles  020 7548 3719  Jessica Stalley            020 7548 3511



Note to Editor:



About Prudential plc



*Prudential plc, a company incorporated and with its principal place of business
in the United Kingdom, and its affiliated companies constitute one of the
world's leading financial services groups. It provides insurance and financial
services directly and through its subsidiaries and affiliates throughout the
world. It has been in existence for over 160 years and has £267 billion in
assets under management (as at 31 December 2007). Prudential plc is not
affiliated in any manner with Prudential Financial, Inc, a company whose
principal place of business is in the United States of America.

Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends', 'expects', 'plans',
'seeks' and 'anticipates', and words of similar meaning, are forward-looking.
By their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits.  As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.


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