Jackson National Life

Prudential PLC
30 July 2001





STOCK EXCHANGE ANNOUNCEMENT

EMBARGO: 12.00 hrs (BST), Monday 30 July 2001


               Jackson National(R) second quarter bank premium

            up 51 per cent, six-month bank premium up 20 per cent


The following is the text of an announcement that will be issued today by
Jackson National Life, Prudential plc's life insurance business in the United
States.

Jackson National Life Insurance Company(R)'s (JNL(R)'s) Institutional
Marketing Group (IMG) today announced strong sales results for the second
quarter and first half of 2001.

In the second quarter of 2001, Jackson National collected nearly US$393
million in premium for life and annuity products through financial
institutions, up almost 51 per cent from the second quarter of 2000 and up 57
per cent from the first quarter of 2001. In May 2001, IMG recorded its most
successful month ever with more than US$150 million in total premium. June
2001 also marked the fourth consecutive month IMG collected total premium of
more than US$100 million.

From January through June of this year, Jackson National collected nearly
US$643 million in premium for life and annuity products through financial
institutions, up almost 20 per cent from the first six months of 2000. Fixed
annuity sales represented the largest increase, more than doubling the amount
of sales during the same period in 2000.

'Sales of our fixed annuities with multi-year interest rate guarantees are
increasing rapidly,' said Brad Powell, IMG President. 'In June, sales were
double what they were in May. These products are popular because they are
straightforward in design and they offer clients a way to lock in a
competitive, guaranteed interest rate for up to ten years.'

Powell also attributed IMG's sales success to other factors such as new
products, product features and bank partnerships. JNL has enhanced its
variable annuity death benefit option and added two portfolios managed by
OppenheimerFunds(R) to its PerspectiveSM series of variable annuities. The
Company has also added a Guaranteed Income Benefit to its equity-indexed
products and a new 7-year indexed option to ELITE 90(R)*, JNL's top-selling
equity-indexed annuity.

'Our first half results clearly illustrate one of Jackson National's greatest
strengths as a company - its diversified product portfolio,' Powell said.
'Whether the market is up or down, JNL and its bank partners will be
successful, because we offer products to match virtually any economic
condition and any client's risk tolerance.'

Attracted by JNL's quality products and service, eight new financial
institutions gave JNL preferred partner status in the first half of this year.
As a preferred partner, Jackson National provides these banks with a broad
range of annuity products as well as sales training and support. Through IMG's
Platform Support PartnershipSM (PSPSM) program, JNL provides customized
training and sales support to help platform sales representatives sell fixed
and variable annuities. IMG also provides training, continuing education and
specialised support for registered representatives of bank broker-dealers
through its Dedicated Support PartnershipSM (DSPSM) program.

'Banks know they get more than just competitive products from their
partnership with Jackson National Life,' said Powell. 'They get award-winning
service, customized training and sales ideas, and all the tools necessary to
build a successful program. Jackson National may not have the biggest bank
program, but our bank clients realise that bigger isn't necessarily better and
that what counts the most is the quality of a company's products and services.
Because of our size, we can give our bank partners more personalised
attention, and our products and service are among the best in the industry.'

*The ELITE 90 Deferred Annuity (Policy Form Number ELI-DA500) is a fixed
annuity not available in all states. State variations may apply.


                                    -ENDS-

Enquiries to:-

Rhonda Grant

Vice President, Public Relations

Jackson National Life

Tel: [phone]

Notes to Editors:-

Jackson National Life, headquartered in Lansing, Michigan, is one of America's
largest life insurance companies, with over US$131 billion of life insurance
in force and over US$45 billion in assets (GAAP), with US$38 billion in policy
liabilities set aside to pay primarily future policyowner benefits. It is also
one of America's leading annuity writers, with over US$4.8 billion of fixed
and variable annuity sales in 2000. Jackson National is wholly owned by the
United Kingdom's Prudential plc, a leading financial services group with
operations in Europe, Asia, and the United States (not affiliated with
Prudential Financial).

JNL's Institutional Marketing Group serves financial institutions nationwide
through its National Sales Office in Atlanta, Georgia, and its network of
regional sales executives. JNL products are sold through CUSO Equities, Inc.,
Independent Financial Marketing Group, Infinex Financial Group, INVEST
Financial Corporation, Inc., Investment Centers of America, Inc., LPL, MDS/
Bankmark, PFIC, PrimeVest Financial Services, RJ Financial Services, Uvest
Financial Services, and others.

For complete information about The Perspective Fixed and Variable Annuity(R),
the Perspective Advisors Fixed and Variable Annuity(R), the Defined Strategies
Variable AnnuitySM, and the Perspective Advantage Fixed and Variable AnnuitySM
including all charges and expenses, please contact your financial
representative or the Company at 800/777-7900 for a current prospectus. Please
read the prospectus carefully before investing or sending money. The
Perspective Fixed and Variable Annuity (VA200), the Perspective Advisors Fixed
and Variable Annuity (VA 400), the Defined Strategies Variable Annuity
(VA200), and the Perspective Advantage Fixed and Variable Annuity (VA 600) are
not available in all states and state variations may apply. These products are
issued by Jackson National Life Insurance Company.

The following cautionary statement is included to make applicable and take
advantage of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 for any forward-looking statements made by, or on behalf
of, the Company. Forward-looking statements include statements concerning
plans, objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements which are other than statements of
historical facts. However, as with any projection or forecast, forward-looking
statements are inherently susceptible to a number of risks and uncertainties
and actual results and events could differ materially from those currently
being anticipated as reflected in such forward-looking statements. There can
be no assurance that management's expectations, beliefs or projections will
result or be achieved or accomplished.