Offer Talks Terminated

Prudential PLC
8 December 2000



PRUDENTIAL PLC CEASES TALKS WITH THE EQUITABLE LIFE ASSURANCE SOCIETY

The Board of Prudential plc announces that it has ceased discussions with The
Equitable in connection with the potential acquisition of The Equitable by
Prudential plc. After detailed consideration, the Board of Prudential plc has
concluded that it is not in the interests of either its shareholders or
policyholders to proceed with a transaction.


Enquiries:

Media Relations                         Investor Relations

Geraldine Davies                        Rebecca Burrows
Director of Corporate Relations         Director of Investor Relations
020 7548 3911                           020 7548 3537