Prudential China FM JV

Prudential PLC
13 August 2007


Embargo: 09.00 Monday 13 August 2007


PRUDENTIAL RAISES ITS STAKE IN CHINA FUND MANAGEMENT JOINT VENTURE


Prudential plc ('Prudential') announced today that it has increased its stake in
CITIC Prudential Fund Management ('CITIC Prudential'), its joint venture with
CITIC Group in China, from 33 per cent to 49 per cent.


The increase in stake has been approved by the China Securities Regulatory
Commission ('CSRC'), the Ministry of Commerce and the State Administration for
Industry and Commerce. Prudential and CITIC remain the primary shareholders with
49 per cent each.


Barry Stowe, chief executive of Prudential's operations in Asia, said: 'We are
pleased to have reached this latest milestone which underscores our continued
commitment to our very successful partnership with CITIC, and the rapidly
growing funds management industry in China.


'Against our objective of building a material and profitable fund management
business in China,  CITIC Prudential will continue to capitalize on Prudential's
global investment management expertise as well as CITIC's strong distribution
capabilities and excellent local market knowledge.'


CITIC Prudential Fund Management was established in September 2005 and now has
more than US$1.1bn in assets under management and advisory. In 2006, CITIC
Prudential launched an income balanced fund and an equity fund which raised
US$380 million and US$428 million respectively, within one month of the launch.


In May 2006, CITIC Prudential Fund Management also obtained approval from the
CSRC to offer investment advisory services. It currently acts as investment
adviser to Prudential Asset Management Hong Kong for the latter's participation
in China's domestic stock market under the Qualified Foreign Institutional
Investor scheme.


The company has ambitious growth plans for its current and new areas of business
which include participation in the mainland's Qualified Domestic Institutional
Investor scheme and pensions.


ENDS


Enquiries:


Media                                                       Investors/Analysts
Carole Butcher                   [phone]           James Matthews            [phone]
William Baldwin-Charles          [phone]           Marina Novis              [phone]




Notes to Editor:


About Prudential

Prudential plc is a company incorporated and with its principal place of
business in England, and its affiliated companies constitute one of the world's
leading financial services groups. It provides insurance and financial services
directly and through its subsidiaries and affiliates throughout the world. It
has been in existence for over 150 years and has £256 billion in assets under
management as at 30 June 2007.  Prudential plc is not affiliated in any manner
with Prudential Financial, Inc, a company whose principal place of business is
in the United States of America.


Forward-Looking Statements

This statement may contain certain 'forward-looking statements' with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words 'believes', 'intends', 'expects', 'plans', '
seeks' and 'anticipates', and words of similar meaning, are forward-looking.  By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits.  As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.



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